Conde Nast to get into e-commerce business

28 Apr '15

2 min read

Global media company Condé Nast will launch a worldwide e-commerce business in autumn this year with the mission to sell merchandise to consumers, including readers and users of its magazines and websites such as Vogue, Vanity Fair and Gentlemen’s Quarterly.

The e-commerce venture will be branded Style.com, Conde Nast said in a statement. It will debut in Great Britain, and then in the US and eventually other major markets around the world. Users will be able to order merchandise from magazine-branded websites and digitised magazine editions in app form, as well as the Style.com website itself. Technology will also enable readers to place orders by scanning many of the images appearing in the printed magazines.

Style.com currently reports fashion news and is known for its runway reportage. Users who seek this information will be redirected to voguerunway.com, on the American Vogue website.

Style.com’s president Franck Zayan said the response to the business concept from potential customers has been extremely positive. Style.com is targeting fashion brands as well as upmarket brands from other sectors such as beauty, travel services and technology.Style.com is expected to begin by offering between 100 to 200 brands, with the number growing as the business expands in sales and geographical market reach.

Style.com is owned by Condé Nast, but it will be operate as a stand-alone unit under the joint supervision of the US and international divisions of the global media company. (SH)

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