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Industry veteran is Eddie Bauer's new creative director
May '15
Premium outerwear, apparel and footwear retailer, Eddie Bauer has appointed José Cabaço as its vice president and brand creative director, the company said in a statement.

Cabaço is a renowned creative director and respected leader in the advertising and active outdoor industries, most recently holding the position of Global Concept Creative Director of C.O.D.E. (Center of Design Excellency) at Nike, Inc.

"We are very excited to welcome José to Eddie Bauer," Mike Egeck, chief executive officer for Eddie Bauer. "José has a proven track record of being able to develop emotionally compelling brand stories that inspire consumers. His talents will be vital as we continue to amplify our voice within the active outdoor community."

Cabaço brings more than 20 years of brand-building experience, having held positions in top agencies, including Young & Rubicam, Leo Burnett, and Saatchi & Saatchi, before co-founding his own advertising agency, Home, in Lisbon in 2001. The following year, his agency merged with Grey Worldwide where he served as Executive Creative Director, working with clients such as Procter & Gamble, Honda, and Skoda, among others.

In 2003, he became Creative Director for Nike Europe at Wieden+Kennedy in Amsterdam before moving to its headquarters in Portland, Oregon in 2006, where he led the creative strategy for Nike Latin America and Electronic Arts. After a stint as Chief Creative Officer at Euro RSCG in 2008, he returned to Nike, Inc. in 2010 as Global Brand Creative Director and continued to create award-winning creative campaigns for the brand.

"I'm thrilled to be a part of this talented team at Eddie Bauer," Cabaço said . "I want to push the limits of how people connect with the brand. Inspiring a new generation of adventurers is my ultimate goal. Inspiration is an essential part of living and at the heart of everything I do." (SH)

Fibre2fashion News Desk - India

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