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H&M's stylish debut at Metropolitan Museum of Art Costume
08
May '15
Inspired by this year’s exhibition theme, “China: Through the Looking Glass”, H&M’s design team created one-of-a-kind looks in collaboration with each of its guests at the Metropolitan Museum of Art Costume Institute Benefit 2015 in New York this week. The designs honoured each individuals unique personal style and features intricate detailing such as hand done beading and embroideries, and design elements such as pleating inspired by the folds of a fan, H&M said in a statement.

“It has been an honour and a pleasure for H&M to take part in fashion’s most prestigious event of the year. Each of our specially designed outfits both captures the mood of the exhibition, and shows the fun of fashion that is so important to H&M,” said Pernilla Wohlfahrt, H&M’s head of Design.

H&M collaborated with Hollywood star and fashion icon Sarah Jessica Parker, and in honour of their first time taking a table adorned celebrity guests in custom H&M looks including Vanessa Hudgens, Janelle Monae, Banks, and Odell Beckham Jr.

“Music and fashion go hand in hand. It was such an honor to collaborate with my friends at H&M to create an original look that perfectly represents my style,” said singer Janelle Monae.

“It’s been a pleasure to be able to work with H&M and have the opportunity to wear something with such great quality and is customized to my personal style,” says athlete Odell Beckham Jr.

Known as one of fashion’s most influential style icons of our time, H&M had the privilege to work with 2015 Costume Institute Benefit Committee member Sarah Jessica Parker to create her look for this year’s gala. Sarah Jessica wore a one-shouldered black silk dress, which she designed in collaboration with H&M, with a draped train embroidered with Scarlet poppies. The dress also included a patch work panel, made of sustainable fabric and embellishments, highlighting H&M’s vision of making fashion sustainable and sustainability fashionable.

“Being able to see something you envision come to life is a very rewarding opportunity. I’ve had so much fun collaborating with H&M to create a dress that reflects the character and splendour of this incredible exhibition,” said Parker. (SH)

Fibre2fashion News Desk - India


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