Myntra adds Cole Haan & Replay to its premium brands list

26 May '15

2 min read

Myntra, one of India’s leading e-commerce platforms for fashion and lifestyle, has recently added over 10 international brands to offer premium fashion exclusively through its platform, taking the total count to 30, the company said in a statement.

Consumers can now shop from over 5000 unique styles from brands such as Replay, Cole Haan, Scotch & Soda, SELA, Parfois among others available on Myntra’s ‘premium’ section.

Myntra’s partnerships range from Cole Haan, a brand known for defining style statement for shoes and bags to Parfois, the Portugal based-women’s fashion accessories brand. Scotch & Soda, Europe’s leading fashion brand is witnessing tremendous response from Indian customers as it offers an ideal mix of fast-forward fashion for the young and classics for the adults.

Brands such as Replay- leaders of international denim labels, Soludos- which offers exclusive capsule designer collections and SELA-the leaders of Russian fashion market have now entered the Indian market through Myntra.

Prasad Kompalli, chief of e-commerce platform, Myntra said, “We continue to expand our portfolio to bring the widest and most suitable collection for our consumers. Bringing some of the leading premium international brands to India would further help us to strengthen our offering and allow our consumers to experience the latest in fashion globally, in India.” (SH)

Fibre2fashion News Desk – India

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