American fashion brand GAP opens shop in Delhi

01 Jun '15

2 min read

American fashion brand GAP has finally opened shop in India. Bollywood star Kangana Ranaut inaugurated Gap’s flagship store spread over 10,000 sq ft at the Select City Walk in south Delhi on May 30.

The store offers Gap for men and women, GapKids, and babyGap Summer 2015 collections. The American company tied with Arvind Lifestyle Brands Ltd to launch its first store in India.

Although some media reports said that Gap has arrived too late in India, its business head, Oliver Kaye told a newspaper that he believes that the time is right because they got the right partner in Arvind.

Kaye also said the Gap’s range of clothing will be very competitively priced keeping in mind the price sensitiveness of the Indian market.

Since opening its doors in 1969, Gap has been known for offering consumers cool, modern American designs fit for every occasion. Customers worldwide have looked to the iconic international brand for on-trend, casual clothing and accessories that help them express their personal sense of style.

“We are excited that Gap, one of the worlds’ most iconic brands, is now available to our Indian customers through the terrific partnership between Gap and Arvind. Through this partnership, we plan open up to 40 stores across the country,” said J Suresh, MD and CEO of Arvind Lifestyle Brands Ltd.

Opening those 40 stores may be an ambitious plan, but Gap Inc. which is the third largest on the list of global apparel retailers, is quietly confident.

“We are pleased to bring Gap’s casual American style to customers in India and we have been encouraged by the positive response from our launch efforts thus far. Our brand awareness is very high and it‘s apparent there is a deep affinity for Gap in India. We are looking forward to providing a unique branded shopping experience across India,” said Ismail Seyis, vice president of Gap Franchise. (SH)

Fibre2fashion News Desk – India

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