Home / Knowledge / News / Fashion / Martelli celebrates 50 years at Denim Première Vision
Martelli celebrates 50 years at Denim Première Vision
16
Jun '15
Martelli booth at Denim Première Vision
Martelli booth at Denim Première Vision
At the Denim Première Vision in Barcelona, Martelli Lavorazioni Tessili, a developer of finishes and techniques that have marked the progress of jeans, celebrated its 50th anniversary.

Through a collection of iconic pieces, the Martelli booth highlighted the most significant landmarks of its history and the evolution of style, showcasing denim from yesterday, today and tomorrow.

It showcased milestones in laundering and finishing; from tie & dye, stone wash, sandblasting, marbled effects/acid wash, brush robots, manual scraping, dirty effects to modern technology like laser and 3D.

A Martelli press release informed that the booth also gave a sneak peek into the future with 5 panels dedicated to cutting edge solutions, a mix of craftsmanship, technology and eco-sustainable alternatives.

It added that the innovation and research that has characterised Martelli from its beginning, continues on today, encouraging choices that promote environmental awareness and sustainability like ozone, ice finishing and laser.

“This awareness has contributed to the ongoing success of D.ECO.R, Martelli’s techno-creative platform that incites the search for solutions that respect both the environment and the population,” Martelli said.

“It is an improved way of treating denim as well as our planet and additionally it is thinking green today for a bluer tomorrow,” it observed.

Beginning as a tint-house and artisan laundry, from the mid seventies, Martelli has partnered global players within the fashion industry, developing innovative and creative finishes and treatments.

Martelli has seven facilities in Europe and the Mediterranean basin with a total production space of 120,000 sq metres and a workforce of approximately 3,000 people. (AR)

Fibre2fashion News Desk - India


Must ReadView All

Union Minister for finance Arun Jaitley chairing the 25th GST Council meeting, flanked by minister of state for finance Shiv Pratap Shukla (right) and finance secretary Dr Hasmukh Adhia. Courtesy: PIB

Textiles | On 20th Jan 2018

GST rate on velvet fabric reduced to 5%

The 25th Goods and Services Tax (GST) Council meeting, held under the ...

RIL petrochemicals’ revenue grows 47.6% in Q3 FY18

Textiles | On 20th Jan 2018

RIL petrochemicals’ revenue grows 47.6% in Q3 FY18

The revenue from the petrochemicals segment at Reliance Industries...

Courtesy: Cotton USA

Textiles | On 20th Jan 2018

US cotton bodies pledge to support CCI activities

Ten US cotton organisations have pledged industry contributions in...

Interviews View All

Ajay Ghariwala
Luthra Group

We are ready to adopt or follow every opportunity

Luke Otten
Wigwam Mills Inc

Wigwam aims to recycle discarded yarn that doesn’t make it through the...

Abhimanyu Singh Rathore & Barbara Anna Kosiorek
Kannbar

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

January 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.1%
No
13.4%
Skip
17.5%

Total Votes: 97

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.9%
No
28.9%
Skip
7.2%

Total Votes: 97

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.6%
No
9.3%
Skip
3.1%

Total Votes: 97

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
8.2%
Skip
9.3%

Total Votes: 97


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search