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Woolmark unveils Wool Lab A/W 2016-17 at Pitti Filati
02
Jul '15
The Woolmark Company is displaying its latest seasonal guide and also showcasing The Wool Lab Autumn/Winter 2016-17 at Pitti Filati being held from July 1 to 3 at stand I/20.

The latest edition of The Wool Lab has dedicated four out of seven themes to womenswear, as wool fabrics continue to become increasingly popular outside of traditional mens tailoring.

“In Normdecor, a contemporary and cosmopolitan woman redefines her concept of elegance through wearing structured but comfortable clothes with deluxe touches,” Woolmark Company said.

“While, Metropolitan Chalet presents a comfortable and classy style for metropolitan women,” it added in a press release.

It further said that the Androgyne leverages from the tradition of made-to-measure suits for classy women; and finally, wool accessories become the key item of the wardrobe in Complements.

Menswear is represented with two themes representing not only the versatility of the fibre but also the breadth of styles available in contemporary menswear.

The world of distinctive elegance is matched with a fresh contemporary touch in Posh and a more relaxed style that embodies the desire to return back to nature and its resources is expressed by the theme, Into the Wild.

Another theme, New Makers gives rise to emerging talent, celebrating the eclectic mix between old-world ways and modern thinking.

Just as the International Woolmark prize finalists combine past with present, and innovative materials with traditional handcraft, this trend welds 3D geometries with a patchwork of textile ideas in a modern spin on artisanal design.

The Wool Lab is created by The Woolmark Company in collaboration with the most innovative and quality-oriented spinners and weavers from across the world.

“Each season, fashion professionals look forward to seeing the latest edition of The Wool Lab as it offers the chance to explore a concrete sourcing guide for the best fabrics and yarns in the world,” it informed.

After the presentation at Pitti Filati, The Wool Lab AW16/17 will be presented at the most important trade shows worldwide.

It will also be available through The Woolmark Company’s global network, along with one-on-one meetings set up with top designers, brands, manufacturers and retailers.

The Woolmark Company through its extensive network highlights Australian wool’s position as the ultimate natural fibre and premier ingredient in luxury apparel.

The Woolmark Company is a subsidiary of Australian Wool Innovation, a not-for-profit enterprise owned by more than 25,000 woolgrowers that invests in research, development and marketing. (AR)

Fibre2Fashion News Desk - India

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