Home / Knowledge / News / Fashion / G-Star RAW opens first shop in Mumbai
G-Star RAW opens first shop in Mumbai
07
Jul '15
Renowned Dutch denim brand, G-Star RAW, has opened its first exclusive store in Mumbai in partnership with luxury label marketer and distributor, Genesis Luxury.

Located on the second level of Palladium, the boutique measures 1200 square feet and is completely remodeled to showcase the brand’s creative spirit and distinct style, Genesis said in a press statement.

G-Star RAW is best known for its ecological take on denim production—often creating styles using Japanese selvedge, unwashed raw denims and organic fabrics that aim to help save the environment.

G-Star RAW is the innovative denim brand, renowned for its focus on denim craftsmanship and its constant innovation. G-Star continues to follow a philosophy of ‘Just the Product’, preferring to practice product engineering rather than design. The brand first revolutionised industry mindsets in 1996 by introducing raw, untreated denim as a wearable and desirable material.

Head designer Pierre Morisset’s conception of the ‘3D Denim’ approach shook-up the industry for a second time in the same year.

‘3D Denim’ is a pioneering method in the construction techniques of jeans. Unlike traditional pattern making, which approaches the garment as a flat object, 3D Denim sculpts to the body’s form, creating a fit of increased precision and comfort, the statement said. (SH)

Fibre2Fashion News Desk – India


Must ReadView All

Apparel/Garments | On 23rd Jun 2017

Alfredo Grassi to develop graphene-enhanced workwear

Alfredo Grassi, manufacturer of customised protective clothing,...

Courtesy: IMRG

Apparel/Garments | On 23rd Jun 2017

UK online retail sales up only 10.2 pc YoY in May 2017

UK online retail sales were up 10.2 per cent year-on-year (YoY) in...

Courtesy: Radicigroup

Textiles | On 23rd Jun 2017

Radici Chimica focuses on business continuity

Radici Chimica SpA, a strategic RadiciGroup company, is keen on...

Interviews View All

Anavila Misra
Anavila Collection

Fashion shows are also encouraging and highlighting sustainable fashion

Krishnanand Tripathi
Textrade International Ltd

We believe in vocational education for entry-level employees, offering...

Abhishek Samdaria
Reflete

GST will certainly reduce a lot of paperwork in future

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
June 2017

June 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search