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Calvin Klein unveils new underwear ad campaign
09
Jul '15
Courtesy: Mikael Jansson
Courtesy: Mikael Jansson
American fashion label Calvin Klein has released the women’s Fall 2015 Calvin Klein underwear global advertising campaign, featuring models Kendall Jenner, Joan Smalls, Isabeli Fontana and Edita Vilkeviciute.

Shot by renowned fashion photographer Mikael Jansson in New York City, CK’s latest campaign for the brand boldly claims “the original sexy,” showcasing a beautiful, elevated assortment of embroidered lace sling balconettes, plunge-neck chemises and bodysuits in seductive fits, the company said in a press statement.

“Calvin Klein originated sexy and we’re going to reclaim, re-imagine and re-image it,” said Melisa Goldie, chief marketing officer of Calvin Klein. “We’re bringing together a powerful mix of women from all over the world to celebrate our heritage as a leader in the intimates category.”

The multi-media campaign spanning digital, outdoor and print advertising will roll out worldwide in 21 countries this fall. This season will feature digital placements on social and mobile sites to amplify and create conversation around “the original sexy” campaign. The advertising imagery will also include the #mycalvins call to action, which invites fans of the brand to participate in the social media campaign by posting a selfie of themselves wearing Calvin Klein, the statement said. (SH)

Fibre2Fashion News Desk – India

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