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DHL, IMG to support designers with DHL Exported
10
Jul '15
Courtesy: DPDHL/Getty Images
Courtesy: DPDHL/Getty Images
DHL, the world’s leading logistics provider along with event management company IMG, has announced the launch of Cycle Two of DHL Exported, a programme that supports the fashion industry worldwide. The announcement came during Mercedes-Benz Fashion Week Berlin.

This unique programme was first launched last year and helped four designers from different countries successfully grow their businesses and brands internationally, DHL said in a press statement.

DHL Exported provides an opportunity for designers who are established in their local market and gaining momentum internationally, to expand their global footprint via a show at one of the world’s most influential fashion week events.

“DHL Exported has been a real success. We are happy to see that this program has truly assisted some very talented designers in breaking down international barriers and taking their brands to new markets. As the most international company in the world, we are committed to helping businesses of all sizes grow. We look forward to receiving applications from designers around the world and making their journey to international trade a successful one”, said Arjan Sissing, senior vice president corporate brand marketing, Deutsche Post DHL Group.

Designers from around the world can submit their application package for Cycle Two of the program till July 31 and opt to show their collections at one event: from among New York Fashion Week, London Fashion Week, Milan Fashion Week or Mercedes-Benz Fashion Week Tokyo. This time around designers are required to have been in business for only four years compared to seven previously. The applicants will be reviewed by a committee of global and regional experts in each of these markets who will select the designer which demonstrates the most potential to benefit from presenting their collections at the respective event.

“After the success of the inaugural cycle of DHL Exported, we are excited to once again open applications for the programme and help designers introduce their brands to new markets,” said Catherine Bennett, SVP and Managing Director, IMG Fashion.

DHL Exported will sponsor four winners for two consecutive seasons each, at the Fashion Week of their choice. Designers will receive a guaranteed spot on the event’s agenda along with a funded and produced runway show. DHL will also cover all logistic costs related to producing and exporting the collection to New York, London, Milan or Tokyo for the designers’ runway debut, such as international shipping and exporting of hard goods. (SH)

Fibre2Fashion News Desk – India


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