Home / Knowledge / News / Fashion / Pantaloons signs partnership with Flipkart
Pantaloons signs partnership with Flipkart
17
Jul '15
Pantaloons Fashion & Retail Ltd., a subsidiary of Aditya Birla Nuvo Ltd. has tied up with e-commerce major Flipkart. In a press release, Pantaloons said its Exclusive Brands for both men and women will be retailed through Flipkart. The partnership will augment Pantaloons’ strong national presence of 104 exclusive stores, across 49 cities.

“Pantaloons is rapidly expanding its footprint in both metros and mini metros. We strive to increase the accessibility of our products and develop new channels for reaching out to new consumers. We are happy to be associated with Flipkart and create a unique shopping experience for the online customers. Pantaloons Exclusive Brands provide amazing fashion at affordable prices and have struck a chord with customers,” Shital Mehta, CEO-Pantaloons said about the tie-up.

Commenting on the tie-up, Ankit Nagori, Flipkart’s chief business officer said, "We are truly delighted to partner with Pantaloons. Furthering our commitment to provide quick and easy access to latest fashion trends in the country, customers now will be able to access a host of smart, chic and fashionable products from Pantaloons on our platform.”

Pantaloons Exclusive Brands contribute to more than 60 per cent of the overall business and have a good fan following. The new tie up with Flipkart will further increase the excitement, the release said.

According to the release, this association will be very promising because of the very DNA of both the partners – Pantaloons with the biggest play in women’s apparel; and Flipkart with its leadership in the online space, that will together create new synergies for both players. With this association, Flipkart would now be home to India’s most loved brands - Akkriti, Rangmanch, Trishaa, Annabelle, Honey, Ajile, and Candies – New York. (SH)

Fibre2Fashion News Desk – India


Must ReadView All

Serbian economy minister Goran Knezevic (left) and Taypa president Mesut Toprak after signing the MoU. Courtesy: Serbian Government/SeeNews

Textiles | On 20th Oct 2017

Turkish group Taypa to build textile factory in Serbia

Turkish textile group Taypa will invest euro 35 million ($41.2...

China’s textile & apparel exports rise 4.3% in Sept ’17

Textiles | On 20th Oct 2017

China’s textile & apparel exports rise 4.3% in Sept ’17

Registering an increase of 4.3 per cent year-on-year, the exports of...

Courtesy: Messe Frankfurt

Textiles | On 20th Oct 2017

Heimtextil to focus on textile solutions for architects

Heimtextil 2018, world's leading trade fair for home and contract...

Interviews View All

Arvind Saraf
Triveni Sarees

e-Commerce is still evolving fast with constant flux and surprises

Dinaz Madhukar
DLF Emporio and DLF Promenade

‘Each event and promotion is planned out keeping in mind the business of...

Anshul Sood
Oceedee

‘Indian footwear market is nascent and largely a trend follower’

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Anisha Chaudhari
Threads & Shirts

Threads & Shirts is a freshly-tailored concept providing men/women a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

October 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
77.9%
No
13.2%
Skip
8.8%

Total Votes: 68

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.8%
No
27.9%
Skip
10.3%

Total Votes: 68

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
85.3%
No
10.3%
Skip
4.4%

Total Votes: 68

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
75.0%
No
11.8%
Skip
13.2%

Total Votes: 68


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search