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Pantaloons signs partnership with Flipkart
Jul '15
Pantaloons Fashion & Retail Ltd., a subsidiary of Aditya Birla Nuvo Ltd. has tied up with e-commerce major Flipkart. In a press release, Pantaloons said its Exclusive Brands for both men and women will be retailed through Flipkart. The partnership will augment Pantaloons’ strong national presence of 104 exclusive stores, across 49 cities.

“Pantaloons is rapidly expanding its footprint in both metros and mini metros. We strive to increase the accessibility of our products and develop new channels for reaching out to new consumers. We are happy to be associated with Flipkart and create a unique shopping experience for the online customers. Pantaloons Exclusive Brands provide amazing fashion at affordable prices and have struck a chord with customers,” Shital Mehta, CEO-Pantaloons said about the tie-up.

Commenting on the tie-up, Ankit Nagori, Flipkart’s chief business officer said, "We are truly delighted to partner with Pantaloons. Furthering our commitment to provide quick and easy access to latest fashion trends in the country, customers now will be able to access a host of smart, chic and fashionable products from Pantaloons on our platform.”

Pantaloons Exclusive Brands contribute to more than 60 per cent of the overall business and have a good fan following. The new tie up with Flipkart will further increase the excitement, the release said.

According to the release, this association will be very promising because of the very DNA of both the partners – Pantaloons with the biggest play in women’s apparel; and Flipkart with its leadership in the online space, that will together create new synergies for both players. With this association, Flipkart would now be home to India’s most loved brands - Akkriti, Rangmanch, Trishaa, Annabelle, Honey, Ajile, and Candies – New York. (SH)

Fibre2Fashion News Desk – India

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