Home / Knowledge / News / Fashion / Pantaloons signs partnership with Flipkart
Pantaloons signs partnership with Flipkart
17
Jul '15
Pantaloons Fashion & Retail Ltd., a subsidiary of Aditya Birla Nuvo Ltd. has tied up with e-commerce major Flipkart. In a press release, Pantaloons said its Exclusive Brands for both men and women will be retailed through Flipkart. The partnership will augment Pantaloons’ strong national presence of 104 exclusive stores, across 49 cities.

“Pantaloons is rapidly expanding its footprint in both metros and mini metros. We strive to increase the accessibility of our products and develop new channels for reaching out to new consumers. We are happy to be associated with Flipkart and create a unique shopping experience for the online customers. Pantaloons Exclusive Brands provide amazing fashion at affordable prices and have struck a chord with customers,” Shital Mehta, CEO-Pantaloons said about the tie-up.

Commenting on the tie-up, Ankit Nagori, Flipkart’s chief business officer said, "We are truly delighted to partner with Pantaloons. Furthering our commitment to provide quick and easy access to latest fashion trends in the country, customers now will be able to access a host of smart, chic and fashionable products from Pantaloons on our platform.”

Pantaloons Exclusive Brands contribute to more than 60 per cent of the overall business and have a good fan following. The new tie up with Flipkart will further increase the excitement, the release said.

According to the release, this association will be very promising because of the very DNA of both the partners – Pantaloons with the biggest play in women’s apparel; and Flipkart with its leadership in the online space, that will together create new synergies for both players. With this association, Flipkart would now be home to India’s most loved brands - Akkriti, Rangmanch, Trishaa, Annabelle, Honey, Ajile, and Candies – New York. (SH)

Fibre2Fashion News Desk – India


Must ReadView All

ITC, ICS tie up to help Moroccan textile value chain

Textiles | On 21st Apr 2018

ITC, ICS tie up to help Moroccan textile value chain

The International Trade Centre (ITC) has partnered with ICS, which...

Bangladesh garment manufacturers call for fair pricing

Apparel/Garments | On 21st Apr 2018

Bangladesh garment manufacturers call for fair pricing

Bangladesh garment manufacturers want a ‘commensurate adjustment’ by...

Pak ministry proposes extension to PM package for 2018-19

Textiles | On 21st Apr 2018

Pak ministry proposes extension to PM package for 2018-19

Pakistani textile ministry has reportedly proposed extending the...

Interviews View All

Luke Otten
Wigwam Mills Inc

Wigwam aims to recycle discarded yarn that doesn’t make it through the...

Nitin Bhatia
Trend Arrest

Setting up a brand for online selling is easy, but running the brand is not

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search