JD.com only source of Taylor Swift fashion line in China

23 Jul '15

2 min read

JD.com, China's largest online direct sales company, has announced it will be the first authorised seller of Taylor Swift merchandise in China. The new JD.com store will be the official online source of Taylor Swift items featuring select, high-quality goods, including a new fashion line the music superstar designed specifically for the Chinese market, Ms. Swift announced the news in a video.

"JD.com is delighted to become the sole online source of authentic, high-quality Taylor Swift merchandise," said Richard Liu, JD.com founder and CEO. "She is an enormously popular artist and true global cultural icon who is winning over thousands of new fans in China each day. It is gratifying to be recognized as China's online shopping platform of choice for those who value authenticity and quality."

"JD.com is simply the one and only e-commerce site where shoppers in China can be assured they will get only authentic Taylor Swiftproducts that meet the high quality standards her fans deserve," said Mark McDonald, chairman of Heritage66 Company, Taylor Swift's Nashville-based partner company that will host her products on JD.com. "We are excited to unveil a Taylor Swift Fashion line exclusively on JD.com later this summer."

Clothing from the new Taylor Swift fashion line will include high-quality dresses, sweatshirts and tops and will be available next month on JD.com. The line was designed exclusively for the Chinese market with local consumers in mind, and will only be available for sale in China and on JD.com. The styles were created by Taylor Swift in partnership with Heritage66 Company, which represents American artists seeking to expand their reach in China.

Taylor Swift is the only artist in history to have three albums sell over one million copies in their first week of release. The singer and songwriter is also a seven-time Grammy winner. (SH)

Fibre2Fashion News Desk – India

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