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Gucci and Dover Street Market tie up
24
Jul '15
Italian fashion and leather goods brand Gucci and multilevel fashion retail and concept store Dover Street Market have announced their first collaboration, which will include all four DSM locations in Tokyo, New York, London and Beijing, launching with Gucci Creative Director Alessandro Michele's first collections - Fall Winter 2015-16 and Cruise 2016, Gucci said in a press release.

The partnership comes to life today (July 25) with the opening of a dedicated Gucci shop-in-shop at Dover Street Market in Ginza, Tokyo, the home city of Dover Street Market's founder Rei Kawakubo. Thereafter, Gucci will open similar spaces at Dover Street Market New York on September10th, in conjunction with the city's fashion week; Dover Street Market London on September 10th, in coincidence with London Fashion Week; and the new Dover Street Market Beijing in the fall.

“We were enthusiastic when Dover Street Market approached us with the idea of this global collaboration, which is emblematic of our new vision for Gucci. There are few contemporary retail backdrops for fashion in the world today than those found at Dover Street Market, which makes these locations the ideal venues for Alessandro Michele's collections. Building unique and exciting collaborations with selected specialty stores is a new page at Gucci. I am sure it will be appreciated by our customers and those who are now approaching the brand as it is becoming more intriguing and fashion forward,” said Gucci president and CEO, Marco Bizzarri.

Adrian Joffe, President of Dover Street Market, said: “We have always believed in breaking the rules and taking risks. For a company like Gucci to do this was for me pretty astounding and on top of that we loved the collections. They have that wonderful combination of new and traditional as well as being conceptually authentic. We are very proud and honoured to be a part of the Gucci revolution." (SH)

Fibre2Fashion News Desk – India

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