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Pure London lines up experts for seminar programmes
Jul '15
Pure London has secured a line up of over 30 speakers for its forthcoming edition, with representatives from the V&A, Clarks, Facebook, Hobbs, LK Bennett and Arcadia to address seminar programmes.

The forthcoming edition will take place from August 2-4, 2015 at Olympia London, where over 800 brands will showcase their Spring Summer 16 collections.

“Tailored sessions will also be provided by WGSN, UK Trade & Investment (UKTI), the Fashion Association of Britain (FAB) and the British Independent Retailers Association (BIRA),” a press release said.

“From guides to buying to success stories and tips on branding, merchandising, ecommerce, social media, brand collaborations, budgeting and expanding business internationally, sessions will showcase unmissable content,” it added

Lauren Sizeland, head of business development & licensing at London's V&A museum, will provide the keynote address August 3, 2015.

Lauren will be joined on the Womenswear Catwalk by Ross Burchell, women's category marketing manager at Clarks, to discuss the synergy between the two companies as licensing partners.

They will also discuss the inspiration behind their inaugural collection for AW15, as well as how the V&A works with the fashion industry more generally.

Lauren Sizeland said, “We work with many brands and retailers particularly in homeware, and increasingly in the fashion industry.”

“I would like to share how we go about celebrating the V&A's magnificent archives and the steps we are taking to really engage with great British businesses,” Sizeland observed.

Roger Saul, founder of global luxury brand Mulberry, will be discussing insights gleaned from a lifetime in design and building iconic brands in his keynote session also on August 3.

The award-winning designer will take to the Womenswear Catwalk to discuss opportunities and accessibility of exporting worldwide, presented in association with UK Trade & Investment.

Also on August 3, Courtney McNally, client solutions manager for retail & ecommerce at Facebook will present an insightful talk on how Facebook can be used as an integral part of the retail experience.

The session will focus on targeting the right audiences and using Facebook across different devices.

The same day, Sian Wright and Emma Sahai of Arcadia will be sharing their insight on how buying and merchandising teams can collaborate to help boost sales.

On the previous day, the show will welcome the top 10 tips for successfully merchandising brands, presented by Marta Silvia Delachi, product merchandiser at All Saints.

Aimed at brands and businesses looking to expand overseas, visitors will be able to hear first-hand success stories in the UKTI Business Theatre from brands such as Collectif Clothing, White Stuff, and Emily and Fin.

These talks include optimising an online presence in the international marketplace and building bridges with international partners to help drive sales. (AR)

Fibre2Fashion News Desk - India

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