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Kohl's to unveil Lauren Conrad collection at NYFW
18
Aug '15
Specialty department store Kohl's has announced it will unveil the LC Lauren Conrad Runway Collection, an exclusive, limited-edition capsule by Lauren Conrad, during a runway show at the New York Fashion week on September 9.

As the chic, vintage-inspired designs make their runway debut, customers across the US, will have a front row seat via a shoppable livestream on LCRunway.com. The livestream will feature a special peek at the red carpet, catwalk and behind-the-scenes access, as well as offer viewers the opportunity to purchase pieces from the collection online immediately after the runway show, Kohl's said in a statement.

“Designing and seeing this capsule collection come to life has been an incredible experience. The aesthetic follows the easy, whimsical style of my Kohl's brand, but we've elevated this collection through amazing fabrications, vintage-inspired pieces and intricate detailing,” said Lauren Conrad. “I am excited to launch LC Lauren Conrad Runway to bring these beautiful, feminine pieces to women across the country and kick start fashion's biggest week.”

Following Lauren's signature aesthetic of clean, polished and pretty, the Runway capsule includes styles not yet seen from the LC Lauren Conrad brand like high-waisted trousers, faux fur vests, novelty outerwear, as well as cocktail dresses. Pieces are layered with soft, frosted gray, rose gold metallics and dip-dyed hues of forest green and sage, inspired by the mystery and enchantment of the forest. Sprinkled with Victorian detailing to capture a youthful sense of sophistication, the collection tells a story of a modern day fairytale. Lace, crochet, florals, embellishment, tulle and sequins provide depth and personality to the collection's dresses, skirts, blouses, jumpsuits, jackets and pants, while supple, pastel leather lends softness to the line's handbags.

“We are thrilled Lauren has created an elevated yet accessible collection that speaks to the trends of the moment and offers our customers a taste of Fashion Week designer style,” said Michelle Gass, Kohl's chief merchandising and customer officer. “The Runway capsule seamlessly blends high-fashion with looks our customers love from the LC Lauren Conrad brand in wearable, affordable pieces that are sure to be coveted.”

The LC Lauren Conrad Runway Collection includes apparel, shoes, handbags, jewelry and sunglasses for $12 to $200. Each item in the assortment is designed by Lauren Conrad for a collection inspired by her style. (SH)

Fibre2Fashion News Desk – India

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