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Global lingerie brands to be major draw at Galleria Intima
20
Aug '15
New Delhi is set for the fourth edition of the intimate apparel event, Galleria Intima 4.0 in a two-day event that begins on August 26. According to a statement of the organiser - Intimate Apparel Association of India (IAAI), the event will be a platform for some of the most renowned global lingerie brands.

Galleria Intima is the nation's largest sourcing show for intimate apparel that began in 2012. The earlier editions of this event primarily dedicated to providing a platform for raw material manufacturers to meet brands, but it has evolved a lot since then. The previous edition brought under its purview participation from niche sectors of intimate clothing industry as well as overseas participants.

The upcoming fourth edition takes it up a notch by diversifying its area of focus to include OEMs under its fold. Under the 'Make In India' scheme of Prime Minister, Narendra Modi, Galleria Intima 4.0 aims to be a motivating force in the establishment of intimate wear manufacturing units of international brands in the country. This was difficult earlier on as foreign equity caps were strict. But under the 'Make In India' programme they have been relaxed to encourage investment. Also, to incentivise foreign investment, 100 per cent FDI has been allowed, thus enhancing the participation of international players. The IAAI hopes that these norms will attract international lingerie brands to set up their manufacturing units in the country.

“We are witnessing a gradually increasing interest from international brands based in UK and the rest of Europe who are interested in exploring the Indian geography in order to source intimate wear from the country. I strongly believe that our nation has a bright future in the intimate apparel sector,” said Yusuf Dohadwala, the CEO of IAAI.

Intimate apparel is a largely untapped industry in India with immense potential. In 2013, India's global trade stood at $379 billion. Out of this mammoth figure, intimate clothings' share was 9 per cent, underlining the unexplored prospective of expanding this particular segment of the market. The global trade of intimate apparel has witnessed an exponential growth, rising from $27 billion in 2009 to $34 billion in 2013 at a compound annual growth rate (or CAGR) of 7 per cent. India's global contribution in the intimate apparel category stood at 4 per cent of the global trade, with the sector accounting an outcome of $1.2 billion in the financial year 2013.

Galleria Intima 4.0 will serve as a platform for the international brands to meet and collaborate with Indian OEMs as well as local brands, which may become potential OEMs. Workshops will be set up at the event to facilitate networking as well as the exchange of knowledge and know-how including updates on the latest fashion trends and technology.

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