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Aaugust wins 'Young Designer Of The Year' award at AFWL
Aug '15
Courtesy: AWFL
Courtesy: AWFL
Aaugust, an emerging fashion brand owned by Emelda Mbuloand and Suwilanji Katuka who graduated with degrees in Fashion and Textiles, and are known for their versatility with African prints making statements in their pieces, have been declared 'Young Designer Of The Year' at the recently concluded Africa Fashion Week London (AFWL) 2015.

The duo who showcased a unique collection for the brand at the recent fashion week in London prides itself with its unique twist on bespoke pieces.

"AFWL is delighted to be able to support the Aaugust design team by choosing them as our Young Designer of the Year 2015 and supporting them at a London Fashion Week's off schedule showcase. We are particularly proud of Emelda Mbulo and Suwilanji Katuka as they were volunteers at AFWL 2014 and were obviously inspired by our designers then. Working hard on their dreams and achieving the recognition they deserve," it said in statement.

Emelda Mbulo and Suwilanji Katuka who recently graduated in Fashion and Textiles said their our brand revolves around tailored clothing and textiles, combining two skills in unpredictable unique ways to create garments that are versatile.

African print and weaving techniques have been a part of Aaugust's inspiration, giving them the chance to work with both men's wear and women's wear.

The Zambian born women wanted to incorporate their culture and upbringing in the Warrior Collection. They said they also wanted to concentrate on skin colour and what it means to be black in this society. For men's clothing, they focused on masculinity and how to display or mask masculinity at any given time using the garments.

For the female garments we were inspired by the idea of “the ideal woman”. Aaugust prides itself in making bespoke garments with a twist. This collection has characteristics such as Defence, Identity, Tribe, Strength, Culture, Function, Absence, and Beauty these attributes build a sense of security and belonging. (SH)


Fibre2Fashion News Desk – India

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