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Damas unveils first Les Exclusive Boutique

24 May '06
2 min read

Damas has opened its first Les Exclusives Boutique at Sabco Mall, with keen expansion on anvil.

The Company plans to expand in Oman setting up such oulets, according to Mohammed Tamjid Abdullah, Deputy-Managing Director.

Opening of Les Exclusives Boutique had the glitterati in tow with officials from the Government, industry's who's who and others.

Damas' retail chain includes 22-stores in Oman besides the one opened, and is clear indication of the growing demand and taste for high-end gold and diamond brand segment amongst the country's customers, opined Mohammed Abdullah.

A factory in Oman by October as part of its expansion strategy, also is on cards.

Oman has witnessed influx of about 24 boutiques after the initial opening of Damas' Les Exclusives Boutique at Burj Al Arab in Dubai, way back in November 1999.

The Sabco Mall boutique boasts of exquisite designs crafted by international diamond jewellers and watch brands, backed by customer service that is par excellence. It also showcases enchanting bridal collections with regular wares, informed Rajesh Govindan, Area Sales Manager, Damas.

Leo Pizzo, Annamria Camilli, Roberto Coin, Feroud, Margerit, to name a few brands, will all be available here.

The Company has its own in-house brands such as Romance, Boudoor, Jumeirah, Damas Diabla collection, including watches like Varouti, Montega and Kiku Pearls, conveyed Govindan.

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