Timberland Company rolls out new GoLite footwear line

13 Jun '06

3 min read

Footwear maker Timberland Company has announced the introduction of a new line of advanced footwear for trail running enthusiasts under the GoLite brand.

The GoLite footwear line is inspired by the extreme challenges of sky runners and their need for ultra-light, technically advanced footwear. Gaining in popularity among mountain athletes worldwide, skyrunning is a cross-pollination of ultra-running, trail running and adventure racing at high altitudes.

Designed and developed by a specialized team within the award-winning Timberland Invention Factory, the new GoLite footwear line combines three key ingredients: the Invention Factory's focus on innovation and problem-solving, GoLite's cutting edge lightweight design ethic and long-standing commitment to the trail running category, and The Timberland company's strong footwear development capabilities.

The result is a groundbreaking new footwear formula that challenges the way outdoor athletes and the industry think about trail running shoes.

The GoLite footwear line will be unveiled at this summer's Outdoor Retailer show. The market launch is slated for spring 2007, with distribution targeted at specialty outdoor and running shops.

In connection with this, Timberland has acquired certain assets of GoLite LLC, including trademarks, for an undisclosed amount. The launch of GoLite footwear will enable the GoLite brand to serve outdoor enthusiasts from head to toe.

GoLite footwear will be managed out of Timberland's Stratham, New Hampshire headquarters and GoLite apparel, equipment, and accessories will continue to be led by GoLite founders Demetri and Kim Coupounas, operating as an independent company out of their headquarters in Boulder, Colorado.

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