Home / Knowledge / News / Fashion / Timberland Company rolls out new GoLite footwear line
Timberland Company rolls out new GoLite footwear line
13
Jun '06
Footwear maker Timberland Company has announced the introduction of a new line of advanced footwear for trail running enthusiasts under the GoLite brand.

The GoLite footwear line is inspired by the extreme challenges of sky runners and their need for ultra-light, technically advanced footwear. Gaining in popularity among mountain athletes worldwide, skyrunning is a cross-pollination of ultra-running, trail running and adventure racing at high altitudes.

Designed and developed by a specialized team within the award-winning Timberland Invention Factory, the new GoLite footwear line combines three key ingredients: the Invention Factory's focus on innovation and problem-solving, GoLite's cutting edge lightweight design ethic and long-standing commitment to the trail running category, and The Timberland company's strong footwear development capabilities.

The result is a groundbreaking new footwear formula that challenges the way outdoor athletes and the industry think about trail running shoes.

The GoLite footwear line will be unveiled at this summer's Outdoor Retailer show. The market launch is slated for spring 2007, with distribution targeted at specialty outdoor and running shops.

In connection with this, Timberland has acquired certain assets of GoLite LLC, including trademarks, for an undisclosed amount. The launch of GoLite footwear will enable the GoLite brand to serve outdoor enthusiasts from head to toe.

GoLite footwear will be managed out of Timberland's Stratham, New Hampshire headquarters and GoLite apparel, equipment, and accessories will continue to be led by GoLite founders Demetri and Kim Coupounas, operating as an independent company out of their headquarters in Boulder, Colorado.

Must ReadView All

Apparel/Garments | On 29th Sep 2016

Outlook for Cambodia’s economy remains robust: ADB

Backed by 9.4 per cent growth in exports from the garment and...

Textiles | On 29th Sep 2016

Scientists developing artificial muscles from fibres

Scientists at the University of Texas at Dallas are in the process of ...

NITRA's Board meeting in progress. Courtesy: NITRA

Textiles | On 29th Sep 2016

Textile industry at a very important threshold: NITRA

India’s textile industry is at a very important threshold. It has a...

Interviews View All

Sonia Agarwal
Whitenife

Karel Williams
Dow Microbial Control

Frank Gossmann
Rotorcraft AG

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
September 2016

September 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search