Kohl's & Vera Wang unveil exclusive new collection

28 Aug '06

2 min read

Kohl's Corporation is teaming up with Vera Wang to create Very Vera by Vera Wang - as a premium fashion and lifestyle brand. The exclusive brand will be available in all Kohl's stores and on Kohls.com starting Fall 2007.

The Very Vera by Vera Wang brand is licensed by a subsidiary of Vera Wang Group to Kohl's under a long-term agreement.

Kohl's will be the exclusive provider and marketer in the United States of all Very Vera by Vera Wang merchandise such as sportswear, intimate apparel, handbags, leather accessories, jewelry, footwear, linens and towels.

"The Very Vera by Vera Wang brand will retain my personal design sensibility of a relaxed effortless approach to fashion," Vera Wang states.

"I am thrilled to create a collection of creative lifestyle and apparel products for Kohl's. This new partnership with Kohl's, a company with incredible integrity and trust in the marketplace, is a true honor."

Vera Wang is widely considered one the most respected designers in the world and received the Council of Fashion Designers of America's 2005 women's wear designer of the year award.

In addition to her successful bridal and ready to wear divisions, she continues to build her lifestyle business with modern and elegant lifestyle collections. She has created a unique and aspirational world filled with youthful sophistication.

"We are excited to partner with Vera Wang, a renowned designer, fashion icon and celebrity." said Kevin Mansell, president of Kohl's. "Vera Wang brings a wonderful feminine design sensibility to her work. The Very Vera by Vera Wang premium collection is modern and addresses the fashion demands inherent in today's female shopper.

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