Rahul Bose launches new range of Titan Xylys in Pune

13 Feb '07

3 min read

Staying ahead of the innovation curve once again, Titan Industries demonstrated that it is at the forefront of the Indian wristwatch market, with the launch of its premium watch brand, Xylys in Pune. The Xylys Brand Ambassador and popular Bollywood actor and director, Rahul Bose, launched the new range in the city.

Infused with style, attitude and power, Xylys marked Titan's foray into the Swiss made premium watch segment in India, which is presently dominated by well-known European brands. The brand, launched in select Indian cities last year, has found tremendous acceptance among potential customers. This launch was one of the most significant for the company as Xylys addresses the discerning globalised customer. Since its launch, Xylys has inspired a whole new set of customers to buy premium watches, thereby growing this segment.

Xylys has been created in collaboration with renowned Swiss designer Laurent Rufenacht and Titan's very own design advisor Michael Foley. It is manufactured in a state-of-the-art factory in Switzerland, which has a heritage of 80 years in the art of watch making. Xylys is an eloquent interpretation of Swiss watch making with all its intricate trappings of exquisite craftsmanship and impeccable detailing.

All Xylys watches are created with a fine sense of design, painstakingly made from carefully selected materials and crafted with a passion for detail. Every aspect of a Xylys watch – from its movements to the refined watch face and hands, and the bold yet elegant case – contribute to the uniqueness of the Xylys timepiece.

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