Interviews
Vikram Phadnis fashion boutique in Johannesburg
20 Feb '07
1 min read
After the renewed fame with 'Salaam-e-Ishq' Vikram Phadnis, has collaborated with South African Sureka Seeth to launch his exclusive outlet in Johannesburg.
Phadnis had participated at the SA Fashion Week last year and was overwhelmed by the response. Beaming, he told the media, “In my 14-year career I had not got a standing ovation like I did that night at the finale of the Fashion Week. I've done shows everywhere - in London, Dubai, Amsterdam, but the kind of response that I got here made me realize that I had to come here.”
Talking about their venture, Seeth explained, "We are looking at very high-end upmarket clothing in a boutique style, where you only get one of a kind of outfit. A lot of people want to look like the Bollywood stars so there will be that opportunity as well. What I like about Vikram is that he keeps the Bollywood elements in his design as well."
The duo is likely to settle for upmarket suburb of Sandton for their location
Phadnis had participated at the SA Fashion Week last year and was overwhelmed by the response. Beaming, he told the media, “In my 14-year career I had not got a standing ovation like I did that night at the finale of the Fashion Week. I've done shows everywhere - in London, Dubai, Amsterdam, but the kind of response that I got here made me realize that I had to come here.”
Talking about their venture, Seeth explained, "We are looking at very high-end upmarket clothing in a boutique style, where you only get one of a kind of outfit. A lot of people want to look like the Bollywood stars so there will be that opportunity as well. What I like about Vikram is that he keeps the Bollywood elements in his design as well."
The duo is likely to settle for upmarket suburb of Sandton for their location
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