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USA : LJI named "Vendor of the Year" & "Rising Star" by ShopNBC
August 26, 2005

One of the fastest growing jewelry companies, LJ International Inc said it has been named "Vendor of the Year" and a "Rising Star" by ShopNBC, the third largest home shopping channel in the U.S. The awards recognize the growing popularity of LJI products with ShopNBC customers.

LJI has been selling its jewelry products through ShopNBC since September 2003. ShopNBC, the flagship media property of ValueVision Media Inc, is a multi-channel retailer that reaches some 60 million U.S. homes. ValueVision had $649 million in sales in its latest fiscal year, ended January 31, 2005.

"They are pleased that ShopNBC, one of their most valuable retail partners, has recognized us for contribution to the ShopNBC product mix," said Betty Ho, LJI Vice President for Corporate Development. "This honor is particularly significant for us, as a supplier and product development partner, to develop a long term relationship". They look forward to continued growth in this important retail relationship."

If you would like to be added to LJI's investor e-mail lists, please contact Haris Tajyar with Investor Relations International at htajyar@irintl.com.

LJ International Inc (LJI), based in Hong Kong and the U.S., is engaged in designing, branding, marketing and distributing a full range of jewelry. It has built its global business, currently one of the fastest-growing in the jewelry industry, on a vertical integration strategy and an unwavering commitment to quality and service.

LJI distributes to fine jewelers, department stores, national jewelry chains and electronic and specialty retailers throughout North America and Western Europe, with a growing retail presence in China through its ENZO stores and e-shopping sites. Its product lines incorporate all major categories sought by major retailers, including earrings, necklaces, pendants, rings and bracelets.
 
LJ International Inc

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