"Over the course of his sixteen-year career at Physicians Formula, Jeff's strong industry experience and focus on retail partner relationships has helped us expand our presence and achieve a leading position within the masstige market. Jeff has a deep knowledge and understanding of our Company and our overall industry and we are pleased he will be joining our Board of Directors,” said Ingrid Jackel, Chief Executive Officer.
Ingrid Jackel concluded, “We appreciate Craig Frances' contribution to Physicians Formula and thank him for his valued input and contribution over the past four years.”
Physicians Formula is one of the fastest growing cosmetics companies operating in the mass market prestige, or "masstige", market. Under its Physicians Formula brand name, created in 1937, the Company develops, markets and distributes innovative, premium priced products for the mass market channel. Physicians Formula differentiates itself by addressing skin imperfections through a problem-solving approach, rather than focusing on changing fashion trends.