Home / Knowledge / News / Fashion / Hard Rock edun LIVE t-shirt with Bono image
Hard Rock edun LIVE t-shirt with Bono image
03
Jan '08
U2's Bono is recognized as one of the world's greatest performers and activists. Now, through edun LIVE's partnership with Hard Rock, Bono is combining his love for music with his wife and EDUN co-founder Ali Hewson's work toward sustained development in Africa. Hard Rock International is proud to launch its latest Signature Series, featuring an edun LIVE t-shirt, adorned with an image by Bono.

Hard Rock's Bono Signature Series T-shirt combines EDUN's Trade for Aid ethos and conscious consumerism with raising funds to benefit African cotton farmers, while creating jobs for African garment workers.

Proceeds from the T- shirt sales will benefit Wildlife Conservation Society's Conservation Cotton Initiative, which helps lift African farmers out of poverty by providing education on proper land management, organic cotton growing techniques and wildlife conservation.

Since it was established in 1971, Hard Rock has been committed to a wide variety of philanthropic causes and activities around the world. In 1990, Hard Rock International developed the concept of partnering with world- renowned musicians and bands, who create and donate imaginative designs to be reproduced onto T-shirts to benefit the artist's charity of choice.

Bono is the 25th artist in Hard Rock's Signature Series, and joins music icons and legends, including Sting, Eric Clapton, Bruce Springsteen, Green Day, Ozzy Osbourne and Shakira, helping to raise millions of dollars for a number of charitable causes worldwide, such as Crossroads Centre Antigua, World Hunger Year, Amnesty International and more.


Must ReadView All

Courtesy: Pexels

Fashion | On 23rd Jun 2018

Nigerian bank launches N1 bn fund for fashion entrepreneur

Nigeria’s Bank of Industry has set aside 1 billion Naira (N) to...

Courtesy: Tayal

Textiles | On 23rd Jun 2018

Tayal textile factory in Algeria starts exports to Turkey

Algeria’s largest textile factory, the joint Algerian-Turkish company ...

Courtesy: Manhattan Beachwear

Fashion | On 23rd Jun 2018

Manhattan Beachwear in global partnership with BCBG Group

Manhattan Beachwear, the largest swimwear manufacturer in the US, has ...

Interviews View All

Amrit Sethia
SOIE

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Headhonchos
Indian textile value chain

'One nation, one tax' is a great concept

Carolin Russ

Weko, Weitmann & Konrad GmbH & Co KG, based in south Germany, is...

Mala Alwani

<div>Delhi-based fast fashion womenswear brand, Besiva, aims to bridge the ...

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Anisha Chaudhari
Threads & Shirts

Threads &amp; Shirts is a freshly-tailored concept providing men/women a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search