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Hard Rock edun LIVE t-shirt with Bono image
03 Jan '08
3 min read
Hard Rock's Signature Series: Edition XXV is printed on an edun Live T Shirt made from 100% African cotton and features an image by Bono - a fish soaring through the moon and stars, with the words "fish can fly . . .", and Bono's signature.
The Bono Signature Series T-shirt is set on a black 100% African cotton t-shirt, available in men's sizes, and on a white 100% African cotton t-shirt, offered in women's sizes. Hard Rock's 25th Signature Series T-shirt is produced by edun LIVE, an ethical t-shirt company, created by Bono and his wife Ali Hewson.
Hard Rock International is offering fans the chance to own the limited-edition T-shirt, which will be available January 7, 2008 online at Hard Rock website and at Rock Shops at Hard Rock Cafes, Hotels and Casinos.
In 2007, Edun and the Wildlife Conservation Society (WCS) established the Conservation Cotton Initiative (CCI) to work towards improving the livelihoods of communities in Africa by promoting greater investment in sustainable and ethical production of conservation-friendly agricultural products.
Another focus of CCI is to incorporate sustainable conservation agricultural practices and the protection of wildlife. CCI focuses in particular on cotton grown organically or through methods that are part of a transition from conventional to organic production.
The WCS currently works on sustainable conservation farming with farmers in Madagascar, Uganda and Zambia. WCS advisesand works with Edun in those countries to help farmers apply sustainable conservation methods in growing cotton.
"We are truly honored to have one of the biggest names in music and such a dedicated activist as Bono become part of Hard Rock's renowned global Signature Series T-shirt program," said Sean Dee, vice president and chief marketing officer, Hard Rock International. "We are also pleased to be able to show our support for the Wildlife Conservation Society, and help to improve the quality of life and work towards a cleaner, greener Earth."
The Bono Signature Series T-shirt is set on a black 100% African cotton t-shirt, available in men's sizes, and on a white 100% African cotton t-shirt, offered in women's sizes. Hard Rock's 25th Signature Series T-shirt is produced by edun LIVE, an ethical t-shirt company, created by Bono and his wife Ali Hewson.
Hard Rock International is offering fans the chance to own the limited-edition T-shirt, which will be available January 7, 2008 online at Hard Rock website and at Rock Shops at Hard Rock Cafes, Hotels and Casinos.
In 2007, Edun and the Wildlife Conservation Society (WCS) established the Conservation Cotton Initiative (CCI) to work towards improving the livelihoods of communities in Africa by promoting greater investment in sustainable and ethical production of conservation-friendly agricultural products.
Another focus of CCI is to incorporate sustainable conservation agricultural practices and the protection of wildlife. CCI focuses in particular on cotton grown organically or through methods that are part of a transition from conventional to organic production.
The WCS currently works on sustainable conservation farming with farmers in Madagascar, Uganda and Zambia. WCS advisesand works with Edun in those countries to help farmers apply sustainable conservation methods in growing cotton.
"We are truly honored to have one of the biggest names in music and such a dedicated activist as Bono become part of Hard Rock's renowned global Signature Series T-shirt program," said Sean Dee, vice president and chief marketing officer, Hard Rock International. "We are also pleased to be able to show our support for the Wildlife Conservation Society, and help to improve the quality of life and work towards a cleaner, greener Earth."
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