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Launch of International Diamond Jewellery Brands, REL
Jan '08
Rajesh Exports Limited (REL) is the largest manufacturer of Gold Jewellery in the world and has set up the largest jewellery manufacturing facility in the world.

REL has introduced several collections and designs in gold jewellery, which have been global hits. In the Current year REL expects to export gold jewellery and gold products worth about US$ 2 billion (Rupees 8000 Crores) to international markets.

After having made its mark as a global leader in gold jewellery, REL has now decided to introduce nine diamond jewellery brands to the international markets

The team of REL along with international designers and experts has been working for over 2 ½ years and after an indepth study of the international and the domestic markets, REL has created a diamond jewellery collection, which would truly have an international appeal.

REL has worked on specific themes and preferences to create the Nine Brands of diamond jewellery. While designing the collections, apart from the designs special care has been taken with regard to comfortable wearing aspect of the designs.

The designs were made in to prototypes by master craftsmen, while making the prototypes it has been ensured that each of the jewellery pieces produced would be at par or better than international standards of diamond jewellery.

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Rajesh Exports Limited

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