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Debut of Hilfiger Denim to be housed in a standalone retail space
07 Jan '08
4 min read
With over 630 Tommy Hilfiger stores performing very well around the world, we believe our track record positions us very well for rejuvenated growth in this segment in the US market, and we are excited to bring a new aspect of the Hilfiger lifestyle to our customer."
The new SoHo store will open with the Fall/Winter 2007 Hilfiger Denim collection which is divided into three groups - Heritage, Forest and Ocean - each of which draws inspiration from iconic periods in American history. All three collections combine rich colors and textures with a range of luxurious fabrics and draw inspiration from both the brooding cool of James Dean and the iconic glamour of Marilyn Monroe.
A limited edition collection of Selvedge denim for true denim aficionados will be even more special for those who pick up a pair signed by Tommy himself, available exclusively in the new Hilfiger Denim store.
Beyond jeanswear, Hilfiger Denim carries western shirts, cricket sweaters, baseball polos, t-shirts and other basics in a sexy, simple style that's undeniably American. The store will carry both men's and women's product, including some vintage items.
Inspired by the Mod revival of the 70's, New York's Hilfiger Denim store decor is complete with disco balls, egg chairs, and vintage posters. Hardwood floors, exposed brick, black lacquer mannequins, a DJ booth, and a chandelier that can project images give the store a hip, interactive feel. Fitting rooms will feature an art installation of foil paper where customers can leave their mark.
The first Hilfiger Denim collection, launched in Europe in 2000, was designed to capture Tommy's affinity for jeans by updating an American classic with a modern, free-spirited edge. From the worn, rugged textures of vintage '50s denim to the engineered detail of street chic, Hilfiger Denim stays truthful to the essence of what denim is all about. With more than 50 free-standing Hilfiger Denim stores around the world, including 33 in Europe alone, Hilfiger Denim is now coming home.
The new SoHo store will open with the Fall/Winter 2007 Hilfiger Denim collection which is divided into three groups - Heritage, Forest and Ocean - each of which draws inspiration from iconic periods in American history. All three collections combine rich colors and textures with a range of luxurious fabrics and draw inspiration from both the brooding cool of James Dean and the iconic glamour of Marilyn Monroe.
A limited edition collection of Selvedge denim for true denim aficionados will be even more special for those who pick up a pair signed by Tommy himself, available exclusively in the new Hilfiger Denim store.
Beyond jeanswear, Hilfiger Denim carries western shirts, cricket sweaters, baseball polos, t-shirts and other basics in a sexy, simple style that's undeniably American. The store will carry both men's and women's product, including some vintage items.
Inspired by the Mod revival of the 70's, New York's Hilfiger Denim store decor is complete with disco balls, egg chairs, and vintage posters. Hardwood floors, exposed brick, black lacquer mannequins, a DJ booth, and a chandelier that can project images give the store a hip, interactive feel. Fitting rooms will feature an art installation of foil paper where customers can leave their mark.
The first Hilfiger Denim collection, launched in Europe in 2000, was designed to capture Tommy's affinity for jeans by updating an American classic with a modern, free-spirited edge. From the worn, rugged textures of vintage '50s denim to the engineered detail of street chic, Hilfiger Denim stays truthful to the essence of what denim is all about. With more than 50 free-standing Hilfiger Denim stores around the world, including 33 in Europe alone, Hilfiger Denim is now coming home.
Tommy Hilfiger U.S.A. Inc
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