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Le Tigre brand to have great appeal for JCPenney customer
Jan '08
Kenneth Cole Productions Inc announced that it will launch the Le Tigre brand at JCPenney in spring 2008. The brand will debut in juniors sportswear and is also expected to expand into other categories, such as juniors footwear and accessories as well as young men's apparel, footwear and accessories.

In conjunction with the arrangement, Kenneth Cole Productions also announced that it has hired Ryan O'Sullivan, the former chief executive officer of Le Tigre, LLC, as the Divisional President of its new Le Tigre Division. In addition, the Company has retained the existing Le Tigre design team and certain key individuals to maximize continuity in the brand aesthetic.

Mr. O'Sullivan stated, "My team and I are delighted to be joining forces with Kenneth Cole and I am excited to leverage the Le Tigre brand through major new accounts and partners, both in the United States and internationally.

We believe that JCPenney is an ideal retail partner for Le Tigre, allowing us to offer premium branded items to consumers at affordable prices. I am confident that the Le Tigre brand will have great appeal for the JCPenney customer and I look forward to continuing to work with their organization to build a substantial long-term business."

"Le Tigre is a powerful brand that brings a progressive, 'active-inspired' style to our merchandise offerings, enabling JCPenney -- the No. 1 department store in the mall for teens -- to continue meeting the diverse styles of our juniors customer," said Ken Hicks, president and chief merchandising officer, JCPenney.

"We look forward to expanding our relationship with Kenneth Cole Productions to offer the popular Le Tigre brand to more JCPenney customers in the future."

Kenneth Cole Productions Inc

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