Home / Knowledge / News / Fashion / Shashi Batra to lead Victoria's Secret Beauty team
Shashi Batra to lead Victoria's Secret Beauty team
Jan '08
Limited Brands Inc announced the appointment of Shashi Batra as president of Victoria's Secret Beauty.

"Victoria's Secret Beauty has shown incredible promise both domestically and abroad. We are elated to have Shashi lead our team with his vast experience as a merchant in the beauty industry which is complemented by his international business acumen," said Leslie H. Wexner, chairman of the board and chief executive officer of Limited Brands.

"I am excited to join Victoria's Secret Beauty, a well-established beauty brand that still has tremendous growth opportunities both in the United States and internationally. I am confident that we will make Victoria's Secret Beauty the best beauty brand in the world," said Batra.

Batra joins Victoria's Secret Beauty from his position as president of N.V. Perricone, where he was responsible for U.S. and global operations and led its dramatic growth across all channels during his tenure there. Before his role leading Perricone, Batra was one of the original founding members of Sephora USA. His previous leadership and merchandising work in beauty included growing the cosmetics businesses at major brands including Estee Lauder, Saks Fifth Avenue, Macy's and Christian Dior.

Batra will join the company on Jan. 22, 2008, and will report to Sharen Jester Turney, president and chief executive officer of Victoria's Secret. Batra replaces Victoria's Secret Beauty Chief Executive Officer Christine Beauchamp.

Turney noted, "We are happy to welcome Shashi to our team. His talent lies in his special combination of fundamental industry knowledge and international beauty experience. I am confident he will move Victoria's Secret Beauty forward. I also want to thank Christine for all of her contributions that brought our beauty business to where we are today. We wish her well."

Victoria's Secret Beauty products are currently sold in Victoria's Secret Stores in the United States, in La Senza stores in Canada, on website and in seven other countries through duty-free shops and other retail outlets.

Limited Brands Inc

Must ReadView All

US commerce department finds dumping of low melt PSF

Textiles | On 20th Jun 2018

US commerce department finds dumping of low melt PSF

The US department of commerce (USDC) has announced affirmative final...

Courtesy: Aditya Birla

Textiles | On 20th Jun 2018

'Growth of VSF yarn industry is difficult'

Growth for the viscose filament yarn (VSF) yarn industry is...

Comfort USP of Sensitive Fabrics range of Eurojersey Spa

Apparel/Garments | On 20th Jun 2018

Comfort USP of Sensitive Fabrics range of Eurojersey Spa

Italian company Eurojersey Spa will present in 2019 new embossing...

Interviews View All

Abhimanyu Singh Rathore & Barbara Anna Kosiorek

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Rashi Menda

Every fifth sale we make on Zapyle is a repeat purchase

Akshat Chaudhary

Aizome, Asia's first Fairtrade denim brand, is all set to launch next...

Rajat Jaipuria

Activewear brand Soul Space promotes organic cotton farming and...

Kamal Kulshreshth

Colorjet is among the fastest-growing wide format digital inkjet print...

Marcel Alberts

Coating at a fibre level is a practice not usually seen in the...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search