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Marks fourth location for True Branded store in Manhattan
Jan '08
True Religion Apparel Inc announced the lease signing for its newest branded store in the Union Square retail district of New York City. Located on Broadway, near 17th Street, the 1,440 square-foot branded store will offer shoppers the entire True Religion collection for men, women and kids, including its signature denim, expanding sportswear, and a full range of licensed product, such as footwear, swimwear, headwear and handbags. The store is expected to open in summer of 2008.

The Union Square retail district is one of Manhattan's premier shopping, restaurant and tourist destinations with an eclectic mix of high-end luxury tenants and premium brands including Diesel, G-Star, Puma, Juicy Couture and Coach.

The recently renovated shopping destination offers locals and visitors an urban thoroughfare with Union Square Park, the popular Greenmarket, multiple theaters, and convenient access to the subway.

"The Union Square neighborhood is recognized for its distinct character and premier shopping attractions making it an ideal location for our fourth store in Manhattan," said Jeffrey Lubell, chairman and chief executive officer of True Religion.

"Along with our existing SoHo branded store, our new store locations in 2008 on the Upper East Side, the Time Warner Center on the West side and Union Square, should all attract a diverse customer base."

"It is estimated that 500,000 people pass through the Union Square corridor each day," said Michael Buckley, president. "With such strong foot traffic, we are confident our True Religion branded store will enhance Union Square's retail environment, as well as serve as a successful location for our growing business."

True Religion Apparel Inc

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