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BEBE SPORT footwear to launch worldwide in spring
Jan '08
SKECHERS USA Inc announced that it has signed a licensing agreement with bebe stores inc to design, develop and market BEBE SPORT women's footwear. The BEBE SPORT footwear line is set to launch in the United States in Spring 2008 with a campaign featuring actress Eva Longoria, the current face of BEBE SPORT. BEBE SPORT footwear will launch worldwide in coming seasons.

In line with bebe's distinctive line of contemporary apparel and accessories, the BEBE SPORT footwear collection is designed to appeal to the hip, sophisticated, body-conscious woman who wants to look sporty and sensual at the same time. BEBE SPORT footwear will be available at BEBE SPORT stores, better department stores, multi-branded footwear specialty chains and upscale footwear specialty boutiques.

“Bebe has an excellent reputation in the fashion industry and with consumers thanks to their approach of designing sophisticated yet sexy apparel to the often overlooked 21- to 35-year-old woman,” began Michael Greenberg, president of SKECHERS.

“They have built a store base of more than 280 locations and are strategically broadening their scope with brand extensions like BEBE SPORT. We are excited about partnering with this dynamite brand, one that has Eva Longoria as its face and almost 60 stores specific to the SPORT brand, and are looking forward to marketing an exceptional line of sport-influenced sneakers, sandals and casuals.”

“We are very excited about our new partnership with SKECHERS, a company that truly understands the sport lifestyle footwear business,” commented Greg Scott, CEO of bebe stores inc. “Their expertise in product development combined with their reach across multiple distribution channels in the U.S. is key,” continued Scott.

“The company has a solid reputation around the world, as well as the logistics and infrastructure to deliver product to a multitude of fashion-savvy markets. This proficiency will be pivotal as we develop and expand BEBE SPORT into a global brand.”


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