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Coca-Cola brand collection with nostalgic taste

11 Jan '08
1 min read

The theme of Coca-Cola Clothing brand's fashion show at Fashion Rio was “Old School” and was full of vintage prints and formats, inspire don the school universe and on the most famous soda of the world.

Inseparable partner of students, old-looking jeans had tones of gray and were worn looking. Denim was used in skinny pants for the boys and 'boot-cut' for the girls, in silver glitter jackets and vests, either for men as for women.

Superposition of sweat suits and knitting gave the collection a bereaved look, even more valued for its big and large t-shirts, with prints inspired in Coca-Cola and by using thin cotton for both of them.

The palette of colors brought black, grey, red, yellow, plaid and silver. Among the materials, the highlight goes to the mixture of leather, jeans, jersey and nylon. Large volumes and contraposition of maxi and mini.

Brazilian Textile and Apparel Industry Association

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