Home / Knowledge / News / Fashion / True Religion brand to go with Positive in Israel
True Religion brand to go with Positive in Israel
Jan '08
True Religion Apparel Inc announced it has engaged Positive Ltd, as the company's new distributor in Israel for the Fall 2008 season. Credited with styling many Israeli celebrities, Positive Ltd currently represents brands such as Ed-Hardy, Butterfly, Christian Audigier, Rnt, Maschera, and We-r.

"Positive's reputation as one of the leading fashion distributors in Israel makes them an ideal partner to expand our presence in the country and leverage our growing popularity," said Jeffrey Lubell, chairman and chief executive officer.

"Israel represents an important strategic market for True Religion as we look to expand our footprint and awareness within the Middle East. We are confident that Positive, known for its extensive relationships with the Israeli fashion industry and exclusive focus on premium retailers, will help advance True Religion's mission of becoming a truly global brand."

"We believe significant opportunity exists to grow the True Religion brand in all international markets," said Michael Buckley, president.

"In addition to expanding our presence in the Middle East, we currently have distributors on six continents to help drive our international wholesale business. In our efforts to drive long-term growth, we are exploring additional alliances with new distributors and partnerships. Additionally, we sell directly to international retailers in countries where we currently do not have distributor relationships."

True Religion Apparel Inc

Must ReadView All

'Requirement of polyester filament yarn is increasing'

Textiles | On 19th Jun 2018

'Requirement of polyester filament yarn is increasing'

The requirement of polyester filament yarn (PFY) is increasing as it...

Courtesy: SAC

Textiles | On 19th Jun 2018

SAC to release pilot of Higg Facility Social Labour Module

The Sustainable Apparel Coalition (SAC) will release this year a...

Courtesy: Ebay

Apparel/Garments | On 19th Jun 2018

eBay partners with Noon for e-commerce sales in Middle East

Noon, the $1 billion e-commerce venture backed by Dubai businessman...

Interviews View All

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Top executives
Textile & apparel bodies

The mid-term review of FTP is progressive, growth oriented

Poojaa Kumar Deepak

Zeven's performance sports apparel is designed for the Indian body type,...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search