Iconix to expand & open new markets for its brands

17 Jan '08

3 min read

Iconix Brand Group Inc announced it has entered into license agreements for its Royal Velvet, Badgley Mischka, Rocawear, London Fog, Op and Rampage brands that expand existing product categories and open new markets.

Domestically, Iconix has entered into a license agreement for its newly acquired home brand, Royal Velvet, with Mohawk Home for bath and scatter rugs. Mohawk Home, a division of Mohawk Industries, will debut the new Royal Velvet collections for Spring 2008.

Under the terms of the agreement, Mohawk Home will manufacture and produce bath, scatter and kitchen rugs to be sold in the United States and Canada in department and specialty stores as well as online retailers.

Continuing to grow its Badgley Mischka brand's licensing portfolio, the Company announced a long-term license agreement with Zalemark for Badgley Mischka fine jewelry. The luxurious jewelry collection will be distributed through high-end retail stores and will launch for Fall 2008 at the May 2008 Couture tradeshow.

The Company has entered into a license agreement with K&M Jewelry for its Rocawear brand. K&M will manufacture and distribute Rocawear costume jewelry and will launch the first collection for Fall 2008 at the MAGIC tradeshow in February.

Additionally, the Company has signed a license agreement with Synclaire Brands/BCNY to manufacture and distribute London Fog women's and men's socks and women's hosiery which will be sold at department stores throughout the United States.

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