Interviews
Made In Italy Campaign starring Isabella Rossellini
18 Jan '08
3 min read
It is important that the American public understands the values and qualities to be discovered in Italian products available in the U.S."
Isabella Rossellini considers herself a proud and passionate spokesperson for the campaign. As Isabella explains; "Italian style signifies quality.
Quality gained from centuries of work by artists and artisans and combined with the Italian charm, humor, and warmth. It is an irresistible combination. I am very proud to be representing MADE IN ITALY for this campaign"
As home to the world's most prestigious and recognizable companies in all luxury lifestyle categories, Italian brands have long been the object of international admiration and desire.
These global companies convey the essence of Italian elegance and prestige in all arenas; from interior design and culinary, to high fashion, accessories and jewelry, automotive and beyond.
Since Italy began exporting to the United States in the 1950s, the U.S. has become one of the largest global markets for Italian luxury goods.
During this time, Italian-made products have been coveted by discerning American consumers for their fine tradition of hand craftsmanship, attention to detail, pioneering design and use of the highest-quality materials.
Isabella Rossellini considers herself a proud and passionate spokesperson for the campaign. As Isabella explains; "Italian style signifies quality.
Quality gained from centuries of work by artists and artisans and combined with the Italian charm, humor, and warmth. It is an irresistible combination. I am very proud to be representing MADE IN ITALY for this campaign"
As home to the world's most prestigious and recognizable companies in all luxury lifestyle categories, Italian brands have long been the object of international admiration and desire.
These global companies convey the essence of Italian elegance and prestige in all arenas; from interior design and culinary, to high fashion, accessories and jewelry, automotive and beyond.
Since Italy began exporting to the United States in the 1950s, the U.S. has become one of the largest global markets for Italian luxury goods.
During this time, Italian-made products have been coveted by discerning American consumers for their fine tradition of hand craftsmanship, attention to detail, pioneering design and use of the highest-quality materials.
Italian Trade Commission-ICE
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