Interviews
Dubai Fashion Week to play a full house to designers
19 Jan '08
3 min read
“The rebranding is a part of a makeover and highlights our commitment to bring about changes that come as part of the event's maturity. Dubai Fashion Week's (DFW) new logo provides a discrete image in sync with the fashion events held worldwide.
The new branding also gives a fresh lease to the event as it combines simplicity and grace while communicating the essence of the event.
In addition we have added significant features and value to this season's event including the 'Young Generation Talent Hunt' contest,” said Rohit Sabikhi, Director Fashion, DFW.
Explaining the mechanics of 'Young Generation Talent', Rohit said, “It will give opportunity to select young designers to showcase their collection at Dubai Fashion Week to an accredited delegate list of buyers and media.
It will give the selected young designers a common platform to interact and develop business relationships within the industry.
The sponsored collection show shall display collections of some of the most outstanding young designers who are either graduating this season or have graduated in the last one year.
This is an entry level show and designers selected to showcase will get an opportunity to apply for the Splash 'Emerging Talent Hunt', during the following season, hence providing an overall structured growth pattern to the industry and designers.”
The selection process will require a written application along with required information material to be presented to the advisory board for selection.
Up to 3-5 successful applicants will be invited to participate at Dubai Fashion Week in 'Young Generation Talent' group collection show.
The fashion week will span five days, and runway shows will be held as the event unveils the fall and winter collections of several designers from all over region, and select international designers.
The new branding also gives a fresh lease to the event as it combines simplicity and grace while communicating the essence of the event.
In addition we have added significant features and value to this season's event including the 'Young Generation Talent Hunt' contest,” said Rohit Sabikhi, Director Fashion, DFW.
Explaining the mechanics of 'Young Generation Talent', Rohit said, “It will give opportunity to select young designers to showcase their collection at Dubai Fashion Week to an accredited delegate list of buyers and media.
It will give the selected young designers a common platform to interact and develop business relationships within the industry.
The sponsored collection show shall display collections of some of the most outstanding young designers who are either graduating this season or have graduated in the last one year.
This is an entry level show and designers selected to showcase will get an opportunity to apply for the Splash 'Emerging Talent Hunt', during the following season, hence providing an overall structured growth pattern to the industry and designers.”
The selection process will require a written application along with required information material to be presented to the advisory board for selection.
Up to 3-5 successful applicants will be invited to participate at Dubai Fashion Week in 'Young Generation Talent' group collection show.
The fashion week will span five days, and runway shows will be held as the event unveils the fall and winter collections of several designers from all over region, and select international designers.
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