Home / Knowledge / News / Fashion / Fiorana 'Latina Cut' denim collection to debut at WWD MAGIC
Fiorana 'Latina Cut' denim collection to debut at WWD MAGIC
19
Jan '08
Fiorana Inc an established international denim company, announced that they will be launching the first women's "Latina Cut" premium denim collection at the WWD MAGIC Fashion and Apparel Expo in Las Vegas, February 12-15, 2008.

In April 2006, founders Mike Braden and Juliana Ramirez researched the US Hispanic population in depth to see if there was a niche for a premium jean designed specifically for American Latinas.

According to Hispanicbusiness.com, in 2005 approximately 42 million Hispanics spent 8.8 billion dollars on denim products with the average Hispanic woman owning more than 12 pairs of jeans.

Conducting interview after interview with American Latinas, the two entrepreneurs gleaned that this market was ready for a collection designed with their shape in mind.

"The Latina body is different in waist and hip structure," says Mike Braden, Founder and President of Fiorana Inc.

"When wearing Anglo cut jeans, there is always a fit problem around the waist area. Our 'Latina Cut' collection will provide the American Hispanic woman a sexy, sophisticated premium jean that caters to their feminine curves."

Hispanics represent a booming 9% of the American population and their tastes are visible on the street and in the shopping mall.

"Fiorana knows that the influence of Hispanic fashion and Latina consumer trends in America is greater than ever," says Mike Braden.

"The American Latina is fashion-forward, brand-conscious and understands e-commerce. Our 'Latina Cut' denim collection will retail around $100, but the quality is comparable to jeans selling for $175 and up.

We are focusing all of our efforts to offer this neglected market a high quality denim product at a competitive price."

Fiorana's "Latina Cut" denim collection will debut at the WWD MAGIC Fashion and Apparel Expo in Las Vegas, February 12-15, 2008 at booth WS-17904.

Their Summer '08 collection includes the latest trends of bright-colored denim skirts, shorts and capri's while the Fall line-up hits strong with a variety of washes and fashion denim.

Fiorana Inc


Must ReadView All

FDI in Vietnamese textile-garment projects on the rise

Apparel/Garments | On 24th Jun 2018

FDI in Vietnamese textile-garment projects on the rise

The European Union-Vietnam Free Trade Agreement and the Comprehensive ...

Courtesy: Alizilla

Apparel/Garments | On 24th Jun 2018

Alibaba Group sets up office in Kuala Lumpur

Strengthening its commitment to Malaysia, Alibaba Group has set up an ...

Bombay Dyeing plans to wind up Indonesian JV

Textiles | On 24th Jun 2018

Bombay Dyeing plans to wind up Indonesian JV

Bombay Dyeing & Manufacturing Co Ltd plans to wind up its loss making ...

Interviews View All

Sanjay Desai & Ashish Mulani
True Colors

Digital textile printing will be the technology of the future

Sachin Sharma
Gem Enviro Management Pvt Ltd

There are no significant differences between virgin yarn and PET recycled...

Top executives
Textile & apparel bodies

Textile industry would like to see inclusion of cotton yarn under MEIS and ...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Urmil Arya

Sushila International, a well established textile organisation established ...

Mala Alwani

<div>Delhi-based fast fashion womenswear brand, Besiva, aims to bridge the ...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search