Home / Knowledge / News / Fashion / Ellus & 2nd Floor pay homage to São Paulo in urban style
Ellus & 2nd Floor pay homage to São Paulo in urban style
Jan '08
Júlio Prestes Train Station was the scenery chosen for the presentation of Ellus and 2nd Floor's collections.

The brand 2nd Floor paid homage to the city of São Paulo with an urban fashion show where characters showed the life style and the chaos of big cities.

Geometric prints, stripes and drawings embellished mini-dresses, jackets, coats, overalls and maxi pulls in red, white and black (reference to the flag of São Paulo) besides navy blue, golden-yellow and green.

A lot of volume on superposition pieces, maxi knitting and toy-arte scarves.

The mixture of fabrics in jerseys, wool, nylon and vinyl reinforced the contemporaneous look of the brand.

Ellus, by Adriana Bozon, chose the theme Urban Knights, based on saddlery universe.

Dresses with layers of frills, shorts, coats, jackets and vests got asymmetrical cutting.

Frames for mini-skirts and pieces with lingerie soul. Flames jerseys, wool, muslin, indigos and nylon mixed to the ironmongery created texture surfaces.

The palette of colors had the predominance of black with some pink, lemon-yellow, turquoise and violet, which were also reflected on the girl's hairs.

The highlight goes to elaborated necks and marked waists. For the guys, the aesthetic of rock-punk gangs was on darks jeans with destroyer washing, and on metal accessories.

Brazilian Textile and Apparel Industry Association

Must ReadView All

Courtesy: Pexels

Fashion | On 23rd Jun 2018

Nigerian bank launches N1 bn fund for fashion entrepreneur

Nigeria’s Bank of Industry has set aside 1 billion Naira (N) to...

Courtesy: Tayal

Textiles | On 23rd Jun 2018

Tayal textile factory in Algeria starts exports to Turkey

Algeria’s largest textile factory, the joint Algerian-Turkish company ...

Courtesy: Manhattan Beachwear

Fashion | On 23rd Jun 2018

Manhattan Beachwear in global partnership with BCBG Group

Manhattan Beachwear, the largest swimwear manufacturer in the US, has ...

Interviews View All

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Kamal Kulshreshth

Colorjet is among the fastest-growing wide format digital inkjet print...

Karan Behal

Karan Behal, founder and chief executive of top-selling brand...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Robert Brunner

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Samar Firdos
Arvind Ltd

<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search