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DaySpa Expo & Business Forum on Feb 6
Jan '08
The American Electrology Association (AEA) will exhibit at the DaySpa Expo, held at the Sands Expo Center, beginning February 6, 2008. They will promote electrolysis in Spas and Salons.

The electrology profession will have an unprecedented presence at this year's DaySpa Expo and Business Forum; Healthy Aging & Wellness Expo, Feb 6 – 7, 2008 at the Sands Expo Center, Las Vegas, Nevada.

Participating for the first time, the American Electrology Association will be on the floor at booth no. 520 where attendees can speak with electrology and esthetics professionals, gather literature, receive a thank-you gift and come to understand the beneficial symbiotic relationship which exists between the electrology and esthetics professions in the marketplace. “This is simply good business,” states Sharon Ortiz, CPE, President.

Hair removal services are essential to good grooming for many clients. One of the most time-honored and trusted professional services at the very heart of good grooming is electrolysis. Invented by an ophthalmologist in 1875, electrolysis is still the only FDA-approved method of permanent hair removal available today.

Electrologists are well-educated professionals, licensed in most states, who can enhance business image and contribute to an improved bottom line for salons and spas. “As a veteran esthetician/electrologist of 30 years, I have found it to be satisfying and financially rewarding to provide services in both professions.

There is a very good marriage between the two as they feed and nurture each other,” offers Helen Bickmore, Certified Professional Electrologist (CPE), author of Milady's Hair Removal Techniques and co-author of Aesthetician Series: Advanced Hair Removal (Bickmore, Hill).

Also a New York licensed esthetician and massage therapist, Ms. Bickmore, recognizes the wisdom of one-stop-shopping for her clients and finds that electrolysis adds value for both her clients and her business.

American Electrology Association

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