Home / Knowledge / News / Fashion / Tanishq Jodhaa Akbar collection - prêt
Tanishq Jodhaa Akbar collection - prêt
28
Jan '08
Tanishq, India's leading innovative jewellery brand, unveiled its biggest campaign ever focusing on recreation of “all that glitters” in the upcoming historical epic “Jodhaa Akbar”.

In association with the movie “Jodhaa Akbar”, Tanishq brings out the divine details of the art forms from the medieval era giving an insight to India's glorious past by creating jewellery complementing the Mughal and Rajput excellence in jewellery craftsmanship.

The campaign highlights Tanishq's initiative to revive unique head to toe royal Jewellery and reviving a lot of beautiful ornaments including sarpech, archer's ring, arsi, bhor, hansli, which are lost in sands of time.

The film, directed by Academy Award nominated Ashuthosh Gowarikar, is an epic tale of love and passion between Akbar, the greatest Mughal emperor and his Rajput wife, Jodhaa Bai. Tanishq's quest for authenticity and fineness is portrayed in Jodhaa Akbar collection. For Jodhaa and Akbar, magnificent ornaments were a part of life that defined their status and royal lineage.

Accordingly, Tanishq bedecked the emperor and his bride with a dazzling array of precious ornaments ranging from elaborate neckwears, rings, bangles, earrings and chains to more traditional pieces such as the sarpech (turban ornament), hathphool (hand ornament) and bhor (forehead ornament)

“Jewellery plays a significant role in my film, right from defining the cultural background of the characters (Rajput or Mughal) to signifying the role the royalty is playing at a specific occasion.

The ornaments had to be created keeping in mind its relevance to the two rich India traditions i.e. Mughals and Rajputs, depicting the opulence of royal trousseau. We needed to collaborate with a jewellery expert that could not only bring alive the past but also create pieces of precision so fine.

And this was made possible by Epigram Advertising that brought Tanishq and us together on this project. Tanishq has crafted jewellery for not only Jodhaa and Akbar, but also other Rajputh kings, queens and Akbar's navratnas.


Must ReadView All

Courtesy: Pexels

Fashion | On 23rd Jun 2018

Nigerian bank launches N1 bn fund for fashion entrepreneur

Nigeria’s Bank of Industry has set aside 1 billion Naira (N) to...

Courtesy: Tayal

Textiles | On 23rd Jun 2018

Tayal textile factory in Algeria starts exports to Turkey

Algeria’s largest textile factory, the joint Algerian-Turkish company ...

Courtesy: Manhattan Beachwear

Fashion | On 23rd Jun 2018

Manhattan Beachwear in global partnership with BCBG Group

Manhattan Beachwear, the largest swimwear manufacturer in the US, has ...

Interviews View All

Headhonchos
Indian textile value chain

Adopt innovative techniques, go for automisation rather than being...

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search