Home / Knowledge / News / Fashion / Project 501 - opportunity to re-design a fashion icon
Project 501 - opportunity to re-design a fashion icon
28
Jan '08
As an extension of Levi's partnership with The Weinstein Company, Miramax and Bravo's Project Runway, the brand launched a community site today called – Project 501. The site, www.levi.com/project501 provides aspiring designers nationwide the unique opportunity to re-design a fashion icon—the Original 501 Jean—and allows non-designers to select and choose their favorite.

Based on the results of the public's online voting, the winning design will produced by Levi's and sold exclusively on website. In addition to the design from the online challenge, the winning design from last night's show is currently available for sale on website.

The Original Levi's 501 jean was the creative inspiration for challenge No. 9 in the fourth season of Project Runway. The challenge was introduced by Levi's Senior Vice President of Design Caroline Calvin and Project Runway mentor Tim Gunn on the industrial docks of Brooklyn facing Manhattan. Calvin explained that Levi Strauss left from the Brooklyn dock in 1853 and headed to San Francisco, where in 1873 he created what has become one of the most popular and celebrated pieces of apparel in history—the blue jean. Calvin then challenged the show's contestants to create a design as creative, innovative and youthful in spirit as the 501.

“The 501 jean is probably the greatest piece of apparel every created. It has stood the test of time as one of the most versatile garments, and it made for a very a tough design challenge,” said Tim Gunn of Project Runway.


Must ReadView All

Courtesy: Ministry of Trade and Industry, Singapore

Textiles | On 22nd Feb 2018

Final version of CPTPP pact released; to be signed in March

The final version of the Comprehensive and Progressive Agreement for...

Amazon India crosses 3 lakh seller base in less than 5 yrs

Apparel/Garments | On 22nd Feb 2018

Amazon India crosses 3 lakh seller base in less than 5 yrs

Amazon recently claimed to have crossed the three-lakh seller base in ...

Indian e-retail market may see 250% growth in 3 yrs: Crisil

Apparel/Garments | On 22nd Feb 2018

Indian e-retail market may see 250% growth in 3 yrs: Crisil

India’s e-retail market may rise by 250 per cent in the next three...

Interviews View All

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Stefan Warnaar
Peak to Plateau

People are willing to pay for quality and performance

Top executives
Textile industry

Overall, Union budget 2018-19 is very balanced

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search