Home / Knowledge / News / Fashion / Fusion of fashion & wine with Spanish designer dresses
Fusion of fashion & wine with Spanish designer dresses
01
Feb '08
The fusion of fashion and wine will return to the tents of Bryant Park when the Vibrant Rioja models unveil two original dresses designed by Spanish designer Agatha Ruiz de la Prada as well as original dresses created by Project Runway designer, Steven Rosengard, during Mercedes-Benz Fashion Week from February 1 to 8, 2008.

The Vibrant Rioja models will also hand out keys at the event that unlock one of 10 prizes at participating retailers, including wine parties for 20 and gift certificates to the Manhattan-based stores of leading designers showing at Mercedes-Benz Fashion Week.

Wines of Rioja Steal the Show:
As the official wine sponsor of the most fashionable event in town, the wines of Rioja will offer a variety of red and white wine each day at the Lotus Bar. Wines poured include Puerta Vieja, Lorinon, Cortijo III, Marques de Caceres, Campo Viejo, El Coto and Sonsierra.

Inside the tents, Rioja will be in the booths of several stylish sponsors, including W Hotels, American Express, Lycra and more. Designers such as Naaem Khan have made Rioja their wine of choice backstage.

"I am excited to partner with Rioja to create something stylish and striking for Fashion Week," says Ruiz de la Prada. "My dresses were inspired by the Vibrant Rioja stripes. Just like Rioja stands out amongst other wines, the dresses will stand out amongst the crowded tents."

From the Runway to the Retailer:
Outside Bryant Park the Vibrant Rioja campaign will host wine tastings at retailers throughout New York each Saturday in February, offering all customers a 10% discount on any Rioja wines in conjunction with Vibrant Rioja's Keys to the Runway promotion.

The key for the designer certificates and wine parties for 20 also give consumers 15% off Rioja wines and 25% off a case of Rioja. Five Vibrant Rioja boxes will be located at Union Square Wine & Spirits, Vintage Wine & Spirits, Park East Wine & Spirits and Columbus Wine & Spirits.

Rioja


Must ReadView All

Courtesy: Sympatex Technologies

Textiles | On 23rd Feb 2018

Sympatex, Ricosta jointly move towards sustainability

Sympatex Technologies is moving towards sustainability with its...

Courtesy: Business wire

Information Technology | On 23rd Feb 2018

CLO Virtual Fashion launches CLO 4.0 & new website

CLO Virtual Fashion, a leading developer of cutting-edge 3D garment...

Courtesy: Delta Galil

Apparel/Garments | On 23rd Feb 2018

Delta Galil 2017 sales up 16% to $1,368.1 million

Delta Galil sales for full year 2017 increased 16 per cent to...

Interviews View All

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Smarth Bansal
Colorjet India Limited

We would like to venture more companies into the Indian market

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Urmil Arya

Sushila International, a well established textile organisation established ...

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search