Interviews
News Flash
Lord & Taylor Spring updates with cool modern attitude
02 Feb '08
3 min read
"The positive reaction from the media, the retail industry and the public demonstrated that we are our customers' favorite store."
David Lipman, Chairman of Lipman, says, "Lord and Taylor and I have a long history, starting at a young age when my grandmother would take me on her personal shopping soirees. That was 46 years ago. I am thrilled to be a part of the rebranding of an amazing institution filled with such a wonderful legacy."
A leading branding and integrated advertising agency, Lipman has recently produced noteworthy campaigns for David Yurman, BCBG and Diane Von Furstenberg among others, and is continuously sought out for fashion, film and music projects for its unique point of view andstate-of-the art marketing approach.
The Lipman campaign for Lord and Taylor debuted last Fall, showcasing the results of Elfers' commitment to upgrading merchandise assortments, in-store services and amenities, brand packaging and the total overhaul of its media mix, as the store reinvents itself for the 21st Century while upholding its 182 year history.
David Lipman, Chairman of Lipman, says, "Lord and Taylor and I have a long history, starting at a young age when my grandmother would take me on her personal shopping soirees. That was 46 years ago. I am thrilled to be a part of the rebranding of an amazing institution filled with such a wonderful legacy."
A leading branding and integrated advertising agency, Lipman has recently produced noteworthy campaigns for David Yurman, BCBG and Diane Von Furstenberg among others, and is continuously sought out for fashion, film and music projects for its unique point of view andstate-of-the art marketing approach.
The Lipman campaign for Lord and Taylor debuted last Fall, showcasing the results of Elfers' commitment to upgrading merchandise assortments, in-store services and amenities, brand packaging and the total overhaul of its media mix, as the store reinvents itself for the 21st Century while upholding its 182 year history.
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