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Launch of Royal Oak Offshore Ladycat in Gstaad
04 Feb '08
3 min read
The tiny 8m² showcase is the brand's smallest outlet, yet the architects succeeded in incorporating Audemars Piguet's hallmark features through the use of wood, natural Jura stone, glass and wengé to create an overall feeling of elegance and understatement.
In tribute to the Ladycat team, Audemars Piguet created a chronograph that reflects the catamaran's fuchsia and black colors. The Royal Oak Offshore Ladycat is a limited series of 150 watches, conveying a true sporting pedigree, made for women not afraid of bold combinations: diamonds and rubber; elegance and athleticism.
The Manufacture fully subscribes to the cause of Dona Bertarelli Späth who through this sporting endeavour is supporting the “Go Red for Women” campaign, aimed at raising public awareness of cardiovascular diseases among women.
Brand CEO, Georges-Henri Meylan, is closely involved in the project: “We are very happy to contribute to the efforts of the Ladycat team in making people more aware of the main cause of death among women: cardiovascular disease. Women face increasing demands in today's society.
Their lifestyle has changed and they now often have to juggle a number of roles as both mothers and professionals. This makes them all the more vulnerable to cardiovascular problems. It is vital that we get that message across.”
In tribute to the Ladycat team, Audemars Piguet created a chronograph that reflects the catamaran's fuchsia and black colors. The Royal Oak Offshore Ladycat is a limited series of 150 watches, conveying a true sporting pedigree, made for women not afraid of bold combinations: diamonds and rubber; elegance and athleticism.
The Manufacture fully subscribes to the cause of Dona Bertarelli Späth who through this sporting endeavour is supporting the “Go Red for Women” campaign, aimed at raising public awareness of cardiovascular diseases among women.
Brand CEO, Georges-Henri Meylan, is closely involved in the project: “We are very happy to contribute to the efforts of the Ladycat team in making people more aware of the main cause of death among women: cardiovascular disease. Women face increasing demands in today's society.
Their lifestyle has changed and they now often have to juggle a number of roles as both mothers and professionals. This makes them all the more vulnerable to cardiovascular problems. It is vital that we get that message across.”
Audemars Piguet
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Vikash Rajpurohit
Vastra App (Charmeuse Technologies Pvt Ltd)
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