FASHION EXPOSED & preview to reveal new season trends

04 Feb '08

3 min read

Revealing a fresh new look and bringing together the most exciting new and established fashion labels from across Australia and overseas, FASHION EXPOSED & preview returns to the Sydney Exhibition Centre from 9 – 11 March, 2008, take another look.

FASHION EXPOSED and the co-located preview has long been considered a platform for Australian and international labels launching into the market.

With initiatives such as the International Designer Showcase, (having previously launched Belgian and Israeli designers to great applause) and the emerging designer competition debut, this season's event brings an unparalleled offer to buyers seeking hot new looks for Spring/Summer 2008-09, new labels, hot topics in fashion and the next big thing.

Not to be missed labels exhibiting for the first time include the new celebrity favourite Hale Bob (worn by Cameron Diaz, Halle Berry, Salma Hayek), V & M Clothing, the internationally successful Da Da & Co, Terrene Searle, Edgar (cool essentials for men and women) and many more.

Revealing new season trends , high-energy runway shows and initiatives such as the Australian Retailers Association's new 'Hot Half Hours' (addressing key industry topics including marketing, VM, finance and HR), FASHION EXPOSED & preview provides a unique opportunity for the industry to buy the latest looks, meet with industry leaders, be inspired and exchange ideas.

The exciting and on-going development of key precincts over the past season has resulted in an easy to navigate fair with a white backdrop throughout and focal points to inspire and educate. Highlights include the 'Leather, Bags and Accessories Fair', co-locating with FASHION EXPOSED, together with the launch of the new 'Junior' (childrenswear) and 'Designer Menswear' precincts. This season's fair will provide the very best from each category.

Labels that have become household names across Australia participate in FASHION EXPOSED including Bonds, Berlei, Bench, Brian Rochford, Dunlop Sport, French Kitty, Jockey, Le Coq Sportif, Purr and Slazenger; each considering the twice yearly fairs an essential date on the fashion calendar to launch new ranges, retail initiatives and to generate new business leads.

AEC Fashion Director, Jane Harris commented “We are thrilled with the 'new look' Fair and believe each exhibitor and visitor will benefit from the considered changes we have incorporated. Whether you are visiting your regular supplier, searching for the latest trends from around the world or looking for new names, FASHION EXPOSED and preview provides an unrivalled offer.“

The Fair is integral to the growth of the industry. As a result of the March 07 Fair $58 million* worth of business was estimated to have been written – the decision makers attend.

Australian Exhibitions & Conferences Pty Ltd

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