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Expansion of Bare Escentuals RareMinerals
Feb '08
Bare Escentuals Inc, the creators of bareMinerals, the #1 mineral based makeup brand in the US, announces the launch of two new mineral-based skincare products under the RareMinerals product line, offering consumers a whole new approach to skincare. The two new products, Renew & Reveal Facial Cleanser and Blemish Therapy, augment the RareMinerals skincare product line offering natural, mineral-based alternatives to traditional cleanser and acne treatment products.

“We are extremely proud to have extended our leadership in mineral cosmetics to mineral skincare,” said Jim Taschetta, Chief Marketing Officer. “Just as we created the mineral cosmetics category, we are focused on developing and leading the mineral skincare market. The customer response to our RareMinerals product line has been terrific, and we look forward to expanding the line based on their feedback.”

RareMinerals skincare products combine the highest quality all-natural ingredients with the skin-renewing benefits of an exclusive patent-pending 100% pure RareMinerals concentrate, to effectively and comfortably deliver multiple benefits to the skin with no preservatives or irritants.

The Renew & Reveal Facial Cleanser is the first ever mineral-based cleanser in a concentrated powder form that gently cleanses, exfoliates and nourishes skin while restoring its natural radiance. The water-activated formula comes in powder form to maintain its purity and potency.

The Blemish Therapy treatment is proven to powerfully, yet gently clear and heal blemishes. The breakthrough formula combines the proprietary 100% pure RareMinerals concentrate with the acne-fighting benefits of natural sulfur to treat and heal existing acne while preventing future breakouts from forming.

The new products join the existing RareMinerals Skin Revival Treatment, a mineral-based nighttime treatment that was launched in 2006. Initially launched on QVC, these products will roll out to expanded distribution in the first half of 2008 including Bare Escentuals Boutiques and website, Sephora, Ulta, domestic Spas, and select Nordstrom and Macy's.

Bare Escentuals Inc

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