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Avon Philippines contributing strong revenue growth

05 Feb '08
3 min read

Avon Products Inc reported that fourth-quarter 2007 total revenue grew 17% year over year (9% in local currency) to $3.1 billion. All six operating regions contributed to the company's revenue growth. Sales of Beauty products rose 20% and Active Representatives increased 11%. Units sold were up 8% versus the prior-year quarter.

Net income in the fourth quarter 2007 was $129 million compared with $184 million in the year-ago quarter. Earnings per share were $.30 versus $.41 per share in the prior-year quarter, or 27% lower.

The fourth quarter 2007 results were significantly impacted by costs to implement the company's restructuring program (of which the final initiatives have been announced) as well as the final charges for its Product Line Simplification (PLS) program. Combined, these reduced EPS by $.34 per share versus $.13 per share in 2006.

Andrea Jung, chairman and CEO, commented, "This quarter's results reflect the momentum we are gaining in our turnaround plan. The 17% revenue increase -- including the 20% growth in Beauty sales -- reflects the benefits of the significantly increased investment we've made in advertising over the last two years.

I am also pleased with the 11% increase in Active Representatives that was driven by our investments in the Representative Value Proposition, such as growing our Sales Leadership program, increasing sales campaign frequency and improving commissions and incentives to our Representatives.

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