British fashion brand expansion in Middle East

07 Feb '08

1 min read

Jaeger, the iconic British fashion brand, is delighted to announce the signing of a master franchise agreement in the Middle East with Speciality Fashion Group Company of Kuwait, part of The Sultan Center Group, Kuwait.

The agreement will lead to Speciality Fashion Group (SFG) opening a minimum of eight Jaeger franchise stores across Kuwait, Bahrain, Qatar, Lebanon and the Kingdom of Saudi Arabia over the next five years.

Belinda Earl, Jaeger's Group Chief Executive comments: “This continues Jaeger's international growth strategy, accelerating the brand's global presence in additional key markets. We are very pleased to be partnering with SFG for our Middle East expansion.”

Neil Parker, SFG Managing Company Director comments: “Belinda and the team have successfully re-energized Jaeger over the past couple of years, developing the iconic status of the brand into a modern, aspirational, international lifestyle.

I am delighted to be working with Belinda and her team and opening our first stores in Bahrain and Kuwait this spring.”

Jaeger Group

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