New initiatives to enhance Macy's sales & earnings

07 Feb '08

3 min read

To maximize the results from My Macy's, the company is taking action in certain markets that will:
• Concentrate more management talent in local markets, effectively reducing the "span of control" over local stores;
• Create new positions in the field to work with division central planning and buying executives in helping to understand and act on the merchandise needs of local customers;
• Empower locally-based executives to make more and better decisions.

This new structure will be adopted for those geographic markets that have been a part of Macy's North, Macy's Midwest and Macy's Northwest as they are consolidated into Macy's East, Macy's South and Macy's West, respectively (see next section for description of consolidations).

Macy's locations in these markets will be grouped into 20 newly formed districts of about 10 stores (compared with an average of 16 to 18 currently overseen by each regional manger). Districts will be based in cities including Chicago, Cincinnati, Cleveland, Columbus, Detroit, Indianapolis, Kansas City, Minneapolis, Pittsburgh, Portland, Ore., St. Louis, Salt Lake City and Seattle.

Each new district will have a manager and a small staff of store merchandisers and planners. These districts will report into their divisions through new regional offices being established in Chicago, Cincinnati, St. Louis and Seattle.

District-based executives will be empowered to make more local decisions about spaceallocation, service levels and visual merchandising, which the company believes will enhance execution. Additionally, district-based planners will provide market-specific intelligence to division planning offices. More resources also will be provided to local markets for special events and to enhance customer service.

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